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Clara-Marie Eloy

Digital Marketing Freelancer
Portfolio website
About

Freelance marketer specialised in high-end and luxurious digital marketing for B2B and B2C businesses

Previous Brands
Revolut
Move.ai
Product Hunt
Grip
Schrodinger Studio
Say Communications
TBWA Belgium
Work Experience
Global Social Media Manager
Aug ‘24 -
Revolut

Social and Content Manager
Jun ‘24 - Jul ‘24
Move.ai

Drove exceptional growth and engagement across social platforms in a two-month contract. Key Contributions: • Designed and executed a high-impact content strategy to boost engagement and SQL generation. • Created tailored, platform-specific content that delivered results. Highlights: • Overall Growth: +223% impressions (Week 1), +150% (Week 2); +25% link clicks. • Instagram: +877% engagement, +317% interactions, 1M+ impressions. • TikTok: +500% reach, +400% views, 200K impressions. • Twitter: +511% impressions, +670% followers, 340K+ impressions. • LinkedIn: +39% reactions, +49% comments, 480K+ impressions. • YouTube: +99% views, +94% likes.

Social Media Manager
Mar ‘23 - Apr ‘24
Product Hunt

Built and solely managed multi-platform social campaigns, scaling engagement and growth. Key Contributions: • Grew the audience by 159K, reaching 1M global followers in under a year. • Delivered 105M+ organic impressions globally. • Introduced analytics systems and partnerships to strengthen marketing strategies. Highlights by Platform: • Twitter: Achieved 70M impressions in 10 months with weekly viral, engaging content. • LinkedIn: +77% impressions, +196% engagement, +27% followers. • Instagram: +127% impressions, +87% engagement, +1,745% link clicks. • Threads: Built a thriving community of 13.6K followers from scratch. • TikTok: Regenerated the dead account with viral content hitting 2M+ views and +10K new followers.

Junior Marketing Manager
Jun ‘22 - Nov ‘22
Grip

Advanced key marketing initiatives and drove impactful campaigns for Grip. Key Achievements: • Secured press coverage in Forbes, The Times, and TechCrunch, generating millions of impressions. • Launched segmented email campaigns, boosting engagement and conversions. • Produced video campaigns, increasing viewership by 30% and leads by 15%. • Managed awards submissions, earning 12 nominations and 3 wins. • Supported 10+ brand events with seamless execution and audience impact.

Marketing Executive
Dec ‘20 - Jun ‘22
Grip

Led marketing operations and achieved measurable results in branding and audience growth. Key Achievements: • Revamped website content and design, increasing user engagement by 25%. • Built a global social media community of 10K followers with 200K reach in a year. • Boosted email campaign open and click-through rates through strategic execution. • Streamlined graphic design workflows to align with campaign goals. • Optimized Paid Media strategies, maximizing ROI.

Social Media Manager
Sep ‘19 - Sep ‘20
Schrodinger Studio

Directed social media strategy, elevating client visibility and engagement. • Maintained stellar relationships with high-end clients in fine dining, design, equine, and fashion. • Spearheaded Schrodinger's rebranding and social presence. • Management of in-house design, ensuring seamless execution for our clients.

Public Relations Responsible
Feb ‘19 - May ‘19
Say Communications

• Crafted and pitched press releases, securing media coverage for B2B tech clients. • Monitored media and created detailed reports to inform PR strategies. • Analyzed web traffic, delivering actionable insights to enhance online strategies. • Planned and executed events, boosting client engagement and satisfaction.

Account Executive
Jun ‘18 - Sep ‘18
TBWA Belgium

• Managed influencer collaborations, including curated lists and creative PR packages. • Coordinated press conferences, handling media lists, invitations, and collateral. • Strengthened media relations, ensuring successful event coverage and engagement.

Languages
Dutch - Basic
French - Native
English - Fluent
Education & Training
IHECS
‘17 - ‘19
Master
Public Relations and European Affairs
IHECS
‘14 - ‘17
Bachelor
Applied Digital Communication
Bangkok, Thailand