Daniela Censi

Commercial Strategy Relationship with customers, support for Luxury Brands, International Shoes and Bag Brands to solve production problems Coordinate the research and development department of Samuel Lab with University Collaboration. Head of Samuel Lab's customer support and training Academy Implement and select the Luxury Customer package.

360° Prospective Shoes and Bags Strong Focus on operations, product team development and servicing the client. Buying, Merchandising and Visual Merchandising in Luxury Brand environment. Brand development and Business Planning. Search for exclusive and customized products in production companies, Italy, Turkey, Spain and China. Excellent negotiator Monitor pricing Strategy Lead and definite assortments strategy Understanding of luxury retail market, with global experience, sensitive to consumer purchasing behaviour. Team leader with excellent people management skills Corporate and product communication for all the stores of the company. Planning, developing and implementing PR strategies Writing press releases to promote the company's products and initiatives. Wholesale distribution management, including sales strategy development. Sales Manager for all the Brands Management of different sales Marco Massetti: Direct (1 DOS), Franchising (4 Boutique), Wholesale (Coordinating of the agents for foreign clients and direct client) Responsible of the commercial activities' managment; Managment of the communication and clients' relations Sales Manager for the Italian & foreign Market Organizing, managing and updating journalist’s mailing list, radio, televisions, online medias and websites. Coordination of local offices and agencies. Organization and promotion of events, press conferences, presentations. Organizational directives and costant partecipation in all national and international fairs, such as Milan,Moscow, Dubai, America & China.

Head of product Production Planning and Project Manager Product Development Director & Prototiping Manager- Woman Shoe and Bag Customer Quality Assurance Supervisor Headed the Customer Quality Assurance Dept with responsibility from quality control in logistic for all product categories to after sales management dealing with Production, Retail and Product mainly. International Trade & Compliance Specialist Supported the International Trade Team for: BOM analysis and product, Compliance Tool development, cost analysis, 3pl warehouse management. Supply Chain & Merchandise Planning Forecast and Process Optimization Manager for Distribution Optimization analysis, Market Demand Analysis, Forecast Curve Definition