Dynamic and result-driven sales professional with more than 15 years of extensive experience in fashion industry in B2B, B2C and wholesale business and market expansion. Successfully spearheaded fashion brands development and growth across Europe by implementing strategic commercial plans and managing a diverse distribution network. Drives sales via multi-cultural team leadership and coordinates new store openings, fostering robust customers relationships and maintaining brand integrity. Demonstrates exceptional active listening, project management, strategic planning, problem-solving, and analytical skills. Proven leadership in managing and motivating regional teams, enhancing team performance through coaching and development, and driving a strong sense of brand belonging. Passionate about fashion and art. Particular expertise in: • Business development in wholesale channels with deriving strategy, facilitating business expansion, revenue growth and profitability enhancement, encompassing launching new brands by opening more than 50 regular stores, SIS and pop up projects around the globe, unlocking new distribution channels for such brands as Coach, Zadig & Voltaire, Karl Lagerfeld and Michael Kors. • Proficiency in P&L management through crafting, delivering, and implementing strategy and plans to support sustainable growth of the business increased by 85%.
Fashion premium brand with 1,5 bln. euro turnover and more than 1000 employees. Expanded and developed 23 countries/markets. Operated more than 35 mln. per year. Managed a team of 6 people, reduction in staff turnover and 70% improvement in employee’s satisfaction scores. Leadership: • Modernized and optimized the team structure with growing the team by enhancing stability within the organization. • Organized a smooth set up of a remote office, ensuring comfortable conditions for the team. • Defined a clear vision aligned with company goals, resulting in a streamlined team structure that boosted sales by 35% and increased Galleries Lafayette’s project delivery rate by 82% within 1 year. • Mentored and coordinated the cross-departments ensuring smooth stores and SIS opening across global markets. • Built solid and strong relationship with customers and all stakeholders. Wholesale development and markets expansion: • Implemented the brand strategy into the markets and gained the external stakeholders buy-in the commercial T&C. • Expanded the portfolio of the Distributors, Franchise, Department stores, Direct Wholesale and Travel Retail global accounts. • Opened Franchise stores, SIS, and pop up locations by increasing30% NET sales and brand’s global presence. • Propelled the process of arranging a show-room during Sales Campaigns. Saved 20% of the initial cost. • Accomplished regular business trips to visit partners to enhance the existing business and develop new opportunities, train local sales team. • Coordinated and implemented the marketing strategy and activations on a regular basis. Strategic thinking and planning: • Derived Sales strategy in different regions / channels to insure both short and long terms strategy implementation. • Delivered Strategic Account Plans with a seasonal and annual cadence to achieve net sales through a category and product division level targeting. • Conceptualized market needs to support launch of a new product withing the company, generated 20% of growth. Project management and problem solving: • Initiated and implemented new standards and processes from scratch into Franchise business which lead to 30% of store openings timing reduction and 15% Capex cost savings. • Implemented resulting in 5% reduction in reporting discrepancies and a 15% acceleration in the financial closing process within the 9 months by collaborating closely with finance, accounting and IT. • Partnered with Marketing to implement a brand strategy and support customers in local markets. • United with Operation team for the invoicing, shipments, stock level, phasing of deliveries to ensure all processes on time. Data analysis: • Monitored the budgeting and business performance processes, commercial and financial analyses (P&L: turnover, margin, EBITDA). • Analyzed the market performance and trends, sell-in/sell-out, ensured delivering a product feedback to the creative team.