Julia Seidl

· 𝐀𝐈 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐏𝐫𝐞𝐥𝐚𝐮𝐧𝐜𝐡 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Spearheaded the prelaunch communication strategy for Uptify's cutting-edge AI platform, strategically positioning their proprietary technology as a game-changer for luxury retail management, delivering key messaging to elevate its market perception and generate buzz within the industry · 𝐓𝐞𝐜𝐡-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Developed integrated B2B marketing strategies, leveraging Uptify’s competitive tech-based advantage to strengthen brand presence with luxury clients including brands Lanvin, Sergio Rossi, Wolford and Printemps, as well as marketing to prospective clients

Spearheaded the launch & successful positioning of Humanity Hanoi, a boutique championing sustainable fashion and lifestyle brands:
 · 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: On-boarded over 50 local ethical brands in store and online, using storytelling-driven branding to connect with a loyal customer base of expatriates, tourists and local shoppers · 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Designed an eponymous product line of clothing, jewellery and home decor items with +90% sell-through rates, overseeing production, contracts and sustainability standards
 · · 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Executed data-driven seasonal marketing plans leveraging POS and e-commerce analytics, driving community engagement through targeted email campaigns, in-store events, social media initiatives and influencer partnerships
 · 𝐁𝐫𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Collaborated with local female-led social enterprises to launch exclusive products, increasing brand visibility by 
30% and leading to a 25% boost in sales through opening events and in-store demonstrations
 · 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Developed and managed quarterly budgets, exceeding financial targets and achieving profitability in Year 1 while donating 5% of proceeds to local charities; Successfully brokered sale of the business in 2023, solidifying its status as one of the city's cherished boutiques

· 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Leveraged consumer insights and sales analytics to craft tailored content strategies across digital channels, effectively targeting and retaining high-value customers; targeted content contributed to an increase in active customers from 230K in FY17 to 299K in FY18, with an average order value (AOV) of €632. · 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 & 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Delivered 360° campaigns (photo, video, influencer, social media) for exclusive collaborations with brands including Miu Miu, Tod’s and Bottega Veneta, enhancing engagement and visibility · 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Collaborated with Performance Marketing team on A/B testing to optimize paid social, search, display and affiliate ads, driving a 64% increase in seasonal video viewership; Focused on customer-centric strategies, including personalized marketing and loyalty programs, achieving high retention rates and contributing to a 23% revenue increase

· 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: Piloted the strategic relaunch of the Middle East’s premier luxury lifestyle magazine; Analyzed sales data and consumer research to successfully target HNWIs/UHNWIs while securing coveted distribution channels with Qatar Airways
 · 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed editorial operations, calendar, budgets and content development while collaborating with PRs to secure interviews with celebrities like Salma Hayek and creative directors/CEOs from Max Mara, Tod’s and Van Cleef & Arpels.

𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠:
 • 𝐋𝐮𝐱𝐮𝐫𝐲 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Partnered with leading brands such as MyTheresa, Farfetch and Escada to deliver data-informed, omnichannel campaigns tailored to luxury fashion, beauty and lifestyle consumers
 • 360° 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Delivered over 50 multi-platform campaigns, aligning visual storytelling across print, digital and social media to elevate brand perception and drive revenue 
 • 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧: Led concept creation and content execution for seasonal campaigns, collaborating with internal and external stakeholders to maintain brand consistency and ensuring cultural resonance and relevance for local and international markets

 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 (𝐩𝐫𝐢𝐧𝐭, 𝐝𝐢𝐠𝐢𝐭𝐚𝐥, 𝐯𝐢𝐝𝐞𝐨):
 • 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐖𝐨𝐫𝐤: Create high-impact content for global fashion publications, including Harper’s Bazaar Arabia, Grazia Middle East, Elle Canada, Fashion, and Toronto Star. Specialize in trend & evergreen, purpose-led stories designed to engage discerning audiences • 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed editorial frameworks that align with audience insights and brand goals
 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨: To view samples of my work, please visit my digital portfolio below ↓

· 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Directed editorial vision for luxury fashion and beauty content at Canada’s top-selling magazine, restructuring section to cut expenses by 50% while contributing to an 88% increase in print circulation from 2011 to 2014; Ensured alignment with marketing goals to drive audience growth and advertiser satisfaction.
 · 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Cultivated strong PR relationships to secure exclusive interviews with A-list celebrities including Beyoncé, Nicole Kidman and Lily Collins, aligning with key advertiser needs and widening target readership. Partnered with digital teams on integrated campaigns & content, helping to propel Hello! Canada’s iPhone app to #1 on newsstand charts at launch · 𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed team of writers (on-staff & freelance) to ensure tight deadline adherence & content excellence; Planned editorial calendar while coordinating with photographers and stylists to streamline production

· 𝐒𝐭𝐲𝐥𝐢𝐧𝐠 & 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Styled three hosts for each weekly episode & partnered with producers to create over 50 fashion segments for Oh So Cosmo series

· 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 & 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Collaborated with head buyer to design & plan seasonal sunglass assortments for mid to premium brands · 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Analyzed weekly & daily sell-through of department store accounts to push through replenishment orders

· 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠: Merchandised eight JAG brands including Anne Klein and Jones New York at Hudson’s Bay and Holt Renfrew stores · 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Analyzed sell-thru & monitored inventory to coordinate delivery of key items with marketing campaigns · 𝐄𝐯𝐞𝐧𝐭 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Styled, planned and executed in-store fashion shows, product knowledge sessions and promotional events