Experienced Collection and Sales Merchandiser with a demonstrated history of working in the luxury goods industry, especially on womenswear. Strong strategic and operational skills in Luxury Goods and Leather accessories. My strenghts: - 360° approach on business ( Product, VM, Supply, Finance) - 17 years expertise end to end, from sketch to product end of life, from collection development to retail merchandising - Real team player with a high attachment to team management - Dynamic and passionated
Mission d'accompagnement du responsable Sales merchandising LG Homme/ Femme afin de soutenir la croissance de la catégorie. Deploiement de l'outil d'achat Retail ANAPLAN dans un souci d'optimisation des assortiments et de la performance des collections Refonte du clustering boutique et du catalogue permanent et carry over
• Generate creative merchandising strategies for leather goods and small leather goods (LG/SLG), ensuring alignment between artistic vision and business objectives. • Lead product lifecycle management, optimizing retail and wholesale performance through data-driven decisions on stock management, rebalancing, and pricing strategies across 7 currencies.
- Elaboration les plans de collection chaussure (analyse des besoins et des manques de la collection), - Mise en place de la strategie marketing (analyse des ventes, étude de concurrence, négociation des prix avec le licencié), - Coordination du travail avec le licencié et le styliste dans le développement des collections (définition des plannings de développement, participation aux fittings, vérification de la faisabilité technique des produits), - Controle des plannings de production et gestion de la mise en œuvre de la politique SAV, - Elaboration du marketing opérationnel (sélection des produits pour le catalogue, participation au shooting internet des produits…), - Gestions des commandes de collections : show room, répétitions presse, catalogue, - Suivi administratif du licencié (respect des clauses contractuelles, suivi des déclarations de résultats, suivi des facturations de royalties).
- Lancements de collection en collaboration avec le Bureau de Style et l’usine - Analyse de la performance (sell in/ sell out/ sell thru) de l’ensemble des collections Souliers. - Sales merchandising et forecasting de l’activité pour le réseau de boutiques CELINE - Suivi logistique et opérationnel des produits pendant leur cycle de vie. (pré/ post lancement) - Elaboration des briefs, études et synthèses pour les comités de direction. (Business review, brief lancement collection) - Responsable de formation Souliers - Veille concurrentielle (prix, produits, communication)
Flora is a great person to have in any team. She has the perfect work ethic, attention to detail, extremely reliable, tremendously resourceful, a true team player with a distinct positive , can-do attitude all the way!
Flora is a really great person to have in a team, she has a strong expertise in shoes and accessories, she is a good negociator, a good team leader and has a great strategic vision as well as a hands on approach, she is also very good in analytics. I really appreciated her global vision and expertise, as well as her attention to details.
Flora is a key profile in a work team. She has, through her many transversal knowledge which goes well beyond her scope of work, the ability to work closely with all the stakeholders of a project. She is determined, rigorous and very results-oriented. She also speaks several languages perfectly, which will allow her to integrate personally into many organizations.