Flora Valley

Head of Merchandising Leather goods/ shoes

Experienced Collection and Sales Merchandiser with a demonstrated history of working in the luxury goods industry, especially on womenswear. Strong strategic and operational skills in Luxury Goods and Leather accessories. My strenghts: - 360° approach on business ( Product, VM, Supply, Finance) - 13 years expertise end to end, from sketch to product end of life, from collection development to retail merchandising - Real team player with a high attachment to team management - Dynamic and passionated

Previous Brands
Work Experience
Head of sales merchandising Leather goods
Jan ‘22 - Now

Chloé and SBC shoe Group Manager
Sep ‘15 - Dec ‘21

-Responsable de l’offre produit chaussure Chloé depuis le brief studio jusqu’à l’offre en showroom/ boutique -Responsable de la projection du business à long terme (CA, Marge, Volumes) et des orientations stratégiques -Leader des sujets TTM et Forecast en collaboration avec les départements Production et Supply chain -Leader du cycle de vie du produit (sélection des intemporels/ politique de solde) -Force de proposition des actions marketing (on line – off line) à mener sur la catégorie -Responsable de la stratégie Global pricing WWD. -Interlocutrice privilégiée de tous les départements internes concernant la chaussure Chloé -Management 1 personne

License Shoes manager
Aug ‘11 - Sep ‘15

- Mise en place de l’organisation de la division et des procédures associées - Coordination du travail avec le licencié et les stylistes dans le développement des collections - Elaboration des plans de collections et gestion de l’offre - Mise en place du Sales merchandising et analyse de la performance de l’activité - Contrôle administratif du licencié et suivi contractuel - Gestion du budget de l’activité souliers - Management 3 personnes -Leader et chef de projet de l’internalisation de la Division Chaussure (Distribution/Développement) -Interlocutrice privilégiée des départements Finance, Communication, Développement, Commercial, Merchandising

Shoes and sunglasses product manager
Jun ‘07 - Aug ‘11

- Elaboration des plans de collections - Suivi logistique et opérationnel des produits pendant leur cycle de vie (pré/ post lancement) - Analyse de la performance (sell-in/sell-out/sell-through) des collections souliers et lunettes - Sales merchandising et forecasting des 2 activités pour le réseau retail + franchises - Responsable de formation - Veille concurrentielle

French - Native
English - Fluent
Italian - Fluent
Edouard De ferreira
Senior colleague - Retail Merchandising Director, Chloé
Jan 2022 -

Flora is a great person to have in any team. She has the perfect work ethic, attention to detail, extremely reliable, tremendously resourceful, a true team player with a distinct positive , can-do attitude all the way!

Myriam Serrano
Direct manager - Directrice Accessoires et communication, Chloé
Sep 2015 - Dec 2021

Flora is a really great person to have in a team, she has a strong expertise in shoes and accessories, she is a good negociator, a good team leader and has a great strategic vision as well as a hands on approach, she is also very good in analytics. I really appreciated her global vision and expertise, as well as her attention to details.

Thomas Prouvensier
Senior colleague - responsable plannification accesssoires, Chloé
Sep 2015 - Dec 2021

Flora is a key profile in a work team. She has, through her many transversal knowledge which goes well beyond her scope of work, the ability to work closely with all the stakeholders of a project. She is determined, rigorous and very results-oriented. She also speaks several languages perfectly, which will allow her to integrate personally into many organizations.

Education & Training
deusto spain
‘06 - ‘07
master marketing
EDHEC Business School
‘03 - ‘07
Master management
Paris, France