Creative Visual Merchandising & Store Design Manager, business oriented, customer experience centric : innovative, flexible, adaptable & proactive in any business area. Conceive VM guidelines dedicated to any dsitribution channel. Design team & project leader from conception to roll out. Solid understanding of fabrication processes & optimization.
> Manage VM Strategy & budget : customer experience, window scenography, VM guidelines according to cluster & distributon channel, VM Training manual & VM coaching > Upgrade current retail & wholesale concept : conceive, develop & implement new furniture & VM tools. > Manage the next retail concept based on the new Brand platform (2023).
> Conceive & manage the strategy of the Global VM environment for Retail & Wholesale. > Initiate business oriented VM guidelines. Educate & Train Marketing teams. > Rationalize & optimize of the 2017 retail concept. Open 9 stores in 6 months. > Adapt retail concept to any distribution channel Pop up Stores, FO & SIS. > Conceive an innovative retail concept based on the new Brand platform (2019).
> Manage the design team (3 designers + 1 coordinator) > Conceive global VM guidelines, business oriented.. Create VM cluster to prioritize Brand VM investement & ROI. > Increase retail marketing attractivity. ctivate Retail Merchandising Design for free standing stores (Western & Emerging markets) > Educate & train the affiliate teams about the importance of the coherence in VM / Digital / Training / Trade marketing.
> Manage the design & operational teams (7 personnes) > Conceive the Clarins global visual merchandising identity. > Initiate global VM guidelines enhancing Trade Marketing activity. > Preserve Brand coherence at global level. > Educate the affiliate regions about importance of Trade marketing & VM synergy
> Manage the design team (3 designers) > Position and think ahead on design strategies for luxury cosmetics brands. > Conceive innovative VM tools, display & store concepts consumer centric. Full handle from inception & 3D renderings to production follow up. References : Bourjois, Yves Saint Laurent, Sephora, Guerlain, Yves Rocher, Armani, Biotherm, L’Oréal Paris, Dr Pierre Ricaud, Jean-Paul Gaultier, LF Beauty, Christofle.
Responsibilities: Create a range of products for TARGET - US (home & personal goods) Work out innovative concepts with Philippe Starck & Thierry Gauguin as Creative Director.