Marianne Dupont

Director of Visual Merchandising & Store Design
Portfolio website

Multipotential Creative : Creative director, brand identity and global retail brand strategy. 15 years expertise of innovative visual merchandising and retail design, focused on customer experience. Business and KPI oriented. Design project leader from conception to roll out. Solid understanding of fabrication processes for furniture and cost optimization & adaptation. Multiple activity sectors : Cosmetics, Skincare, Make-up, Fragrances, Luxury goods, Fashion Accessories, Leather goods and Luggages. Multiple distribution channels: retail, wholesale, pop up stores, travel retail, dpt stores, perfumeries… Management Skills : Master’s degree in 2016. Team leader and player, inspirational, involved with watchful supervision and kindly communication. Performance, Budget and planning management. Team management from 2 to 8 people. Team builder, structured and organised. Generous, open minded, proactive and enthusiastic. Relational and Training abilities : Very competent and very popular trainer in visual merchandising

Previous Brands
Aubade Paris
@la Vache Noire / the VM Factory
Lipault Paris
@philippe Starck Design Studio
Work Experience
Visual Merchandising & Store Design Manager
Feb ‘21 - Now
Aubade Paris

Responsibilities: Conceive a strong VM identity for the brand through window scenography concepts & inside VM Initiate & develop VM Door cluster to maximize Business ROI & KPI’s : Develop & implement France & Export VM calendar & VM guidelines dedicated to store activation. Conceive VM guidelines for event windows & pop up (Any tools development, any formats execution included) Develop & implement a VM Training manual to establish the Aubade VM identity & increase the skills of the fields & boutique teams through dedicated coaching. Initiate Store referencing tools (Full Price, Factory Outlet, Dpt Stores) Roll out & optimize of the 2017 store concept (several stores refit) & optimize the 2006 store concept: Conceive a new clothes hanging rail to answer the new needs of the FW22 product offer.

Visual Merchandising (VM) & Retail Design (RD) Director
Sep ‘17 - Sep ‘19
Lipault Paris

Responsibilities: Conceive the Global VM environment for Retail - Leather goods & luggage dedicated scenography & activation in window and in store. Develop & implement European VM calendar & VM guidelines for Seasonal events in store activation Train Marketing & VM instore teams across Europe Open 9 stores in 6 months: Rationalize & optimize the 2017 retail concept. Coach retail managers for store shell & furniture production follow up in Europe Coach the European countries to make VM & SD evolve, according to the new Brand strategy (2019). Conceive a new retail concept (2019) in adequation to the new Brand strategy and business mix in store.

EMEA Retail Design & Visual Merchandising Creative Director
Aug ‘13 - Nov ‘15

Responsibilities: Initiate Retail Merchandising Design for free standing stores through retail activation. Initiate & develop VM Door cluster to maximize Business ROI & KPI’s. Business oriented, Increase retail marketing attractivity in all distribution channels Create and guarantee the Trade Merchandising Catalogue Educating, coaching the affiliates; coordinate & mutualize talents

International Merchandising Design Director
Jul ‘10 - Apr ‘13

Responsibilities: Conceive the Clarins Merchandising Identity. Initiate & conceive Brand activation with operational marketing, Initiate & conceive Brand consistency at global level (Dpt stores, Travel Retail, Perfumery, SkinSpa). Conceive the strategic Sampling project.

Creative Director, Senior Designer, Business Relations Manager
Mar ‘00 - Jun ‘10
@la Vache Noire / the VM Factory

Responsibilities: Position and think ahead on design strategies. Full handle from inception & 3D renderings to production follow up. References: Bourjois, Guerlain, Yves Rocher, Armani, Biotherm, L’Oréal Paris, Sephora, Jean-Paul Gaultier, Yves Saint Laurent, LF Beauty, Dr Pierre Ricaud, Issey Miyake, Veuve Clicquot, Pommery, Christofle.

Product Designer
Jan ‘99 - Jan ‘00
@philippe Starck Design Studio

Responsibilities: Create a range of products for TARGET - US (home & personal goods) Work out innovative concepts with Philippe Starck & Thierry Gauguin as Creative Director.

Italian - Basic
German - Basic
English - Fluent
French - Native
Education & Training
Université de Cergy Pontoise
‘16 - ‘17
management et pilotage de la performance
‘92 - ‘96
Paris, France