Sanmeet Kaur

Marketing and Brand Strategy Consultant

Accomplished Brand Strategist with expertise in luxury brand management, fashion marketing, and merchandising. Proven track record in driving successful marketing and PR campaigns, enhancing brand identity, and driving sales growth. Skilled in leveraging market insights, trends, and competitive analysis to create compelling brand narratives. Strong leadership abilities, fostering collaborations, and delivering exceptional results within deadline-driven environments. Passionate about innovation and achieving measurable business outcomes.

Previous Brands
Archana Rao Label
Reliance Brands Limited
Tommy Hilfiger
Work Experience
Head of Marketing & PR
Jun ‘17 - Dec ‘20
Archana Rao Label

Accomplishments: Developed and executed annual Marketing & PR strategies to strengthen brand identity and drive sales. Secured 40+ magazine features and 60+ celebrity endorsements, elevating the brand's public relations efforts. Led digital media campaigns resulting in a remarkable 300% increase in retail sales. Managed customer service operations, contributing to growth in both in-store and online sales by 60% of the yearly revenue. Created compelling content for digital channels and executed comprehensive marketing plans. Curated collections for partner stores, achieving a 30% increase in sales. Expanded brand presence to 6 multi-designer stores in India and the U.S.A. Initiated and secured costume designing collaborations for 3 movies and Netflix series.

Marketing & PR Intern
Jan ‘17 - May ‘17
Reliance Brands Limited

Accomplishments: Developed engaging content for digital communication campaigns. Conducted market potential analysis for brands launching in India. Prepared monthly marketing & PR reports for the Board. Jan - May 2017

Customer Relations Officer
Oct ‘13 - Feb ‘14
Tommy Hilfiger

Education & Training
Domus Academy, Milan
‘22 - ‘23
Master of Arts
Luxury Brand Management
Regent's University
‘22 - ‘23
Masters in Arts
Luxury Brand Management
National Institute of Fashion Technology
‘15 - ‘17
Master of Management
Fashion Management
St. Francis Degree College for Women
‘11 - ‘14
Bachelors in Commerce
International Business
Milan, Metropolitan City of Milan, Italy