I'm a British-born, award-winning, creative marketing professional, and story-teller, and with vast knowledge and experience of traditional, digital and mobile communications strategies and tactics. And 20 years + in eCommerce / eBusiness solutions and eCRM, social media and eBusiness Transformation. I have run both ad agencies and small, medium and large creative and content teams as well as digital companies, and even start-ups. I also have vast experience in HoReCa, fmcg, retail, fintech and luxury marketing, as well as telcos and travel and have been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives from London to Shanghai. Specifically, on the digital front I lead the strategy, scope, design, build and communication initiatives to launch and sustain some of Asia’s largest and most complex digital entities including hsbc.com, cathaypacific.com and mandarinoriental.com to mention just a few. And in the past 15+years I’ve become exceptionally well versed in the art of SEO and social media, which is increasingly a part of my daily client ritual as more seek to address this actually quite time-consuming art and which I now teach part-time to mature students looking for a career change, as well as the eCommerce and marketing teams at companies like Colgate and Coke. I continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such. I've been back in the UK a while and I'm looking for my next career challenges, and look forward to working with a group of like-minded, ambitious people who are prepared to nurture, encourage, grow and prosper together.
Invited by Avado Learning to help design and facilitate training courses on various elements of digital, including "Online Marketing Science" and "Creatives in the Digital World" specifically for China, as well as social media and mobile marketing best practices. Clients include Colgate-Palmolive and Coca Cola.
Lecturing on anything and everything to do with digital from Content Marketing and Social Media Marketing to Google Adwords and Analytics through to Start-up Budgeting, Client Management, eMail and Newsletter Marketing, the specifics of Facebook and Linkedin Marketing et al!
Kingsmen Hospitality is more than your average service company, having developed a systematic and data-driven approach to all their services using their extensive years of experience in the hospitality industry. Combining both new technology and traditional hospitality values, Kingsmen Hospitality provide the best of 2 worlds. Founded in 2017, Kingsmen Hospitality is a Bangkok based company delivering superior services for staff development & training, restaurant & bar operations management and consultancy, and event & staffing solutions. Specialties: Training, Hospitality, Guest Interaction, Technical Knowledge, Monitoring, Evaluation, KCCP, Kingsmen Standard Training, Maintenance, F&B Training, Front Office Training, Cultural Awareness Training, Up-selling Training, Housekeeping Training, Bar Training, Core Values & Philosophy Training, Assessment, Staff Development, Staff Training, and Staffing Solutions
Strategising, planning and creating OOH (and social media) for Kinetic's clients predominantly in China. Main accounts: Disney, Ford {Mustang, Malaysia}, Jollybee (Philippines), L'Oreal {Armani, Lancome, Maybelline}, Nike, Swatch {Irony}.
Strategising, planning, scoping and creating for a range of International Corporations. Projects focused towards eBusiness solutions and digital/ interactive / integrated marketing for various clients including health and beauty, financial services, FMCG, hospitality, luxury, automotive and telecommunications. Other projects include brand, retail and integrated marketing strategies and creative and are increasingly focused in the interactive OOH digital media and more heavily in the social media space. Main accounts: APB, Combinedlogisticsnetworks.com, Edge-Asia Thailand (Reckitt & Benckiser {Dettol, Durex, Veet}), Fantastic.oo, Kinetic Active China ({Disney China}, Ford Malaysia {Mustang}, Jollybee (Philippines), L'Oreal {Armani, Lancome, Maybelline}, Nike, Swatch {Irony}), LINA Thailand, Nurun China (Coach, L'Oreal, P&G, VW, Woolmark), NFiniTi.art, RecruitmentTraining.com, SapientNitro China (Abbott Healthcare, Bacardi (Bacardi rum, Breezer, Martini & Rossi), Beiersdorf (Maestro, Nivea, Slek), Ferrero (Raffaello, Rocher, Rondenoire), MetLife), Tinman-Asia.com