With extensive retail management experience across Italy and Switzerland, I've excelled in sales growth, team leadership, and customer relations. Proficient in managing diverse retail environments, I am skilled at fostering partnerships and implementing strategic initiatives to enhance performance and meet targets.
Area sales manager for Desigual Retail, Outlet and Department Stores - Switzerland. Main accountabilities: • Managing 3 season and 4 outlet stores in addition to 58 Department Stores corners located all across Switzerland. • Definition of sales forecast from short to long term, definition of specific action plans in order to reach assigned targets, analyzing sales data through appropriate key performance indicators (KPIs), monitoring supply and demand, changing trends and competitors. • Creating strong cooperation with our partners, negotiating commercial events, building loyal relationship with landlords and malls. • Improving the link between the company’s different sales channels, in order to raise sales volume and minimize costs. • Development of a direct and efficient communication with store managers, aimed at achieving individual goals through a committed team work. • Supervision of each store's adherence to the company guidelines, ensuring efficient and market-based implementation of the corporate strategy as well as a smooth deployment of the corporate quality standards. • Ensuring efficient coordination and continuous feedback loops between local Sales Staff, Desigual Country Management and Departments (HR, Product, Business Operations, Marketing and Image). • Managing current wholesale accounts, meeting the customers and analyzing performances in order to improve sales figures. • Developing relationships to increase wholesales distribution, monitoring competitors’ activities and market trends to find new business opportunities.
Store Manager for Desigual Department Store Corners – Northern Italy. Main accountabilities: • Management of 35 Desigual Corners located in the most prestigious Department Stores across northern Italy; • Sales Staff recruitment, selection and training; • Team building and establishment of an engaged team work mindset for the whole Sales force. • Assurance of an excellent collaboration and communication between Desigual and the Department Stores. • Supervision of each store's adherence to the company guidelines, ensuring efficient and market-based implementation of the corporate strategy as well as a smooth deployment of the corporate quality standards • Ensuring efficient coordination and continuous feedback loops between local Sales Staff, Desigual Sales Management and Departments (Product, Business Operations, Marketing and Visual); • Control of goods and inventory; • Preparation of sales forecasts, analyzing sales data through appropriate key performance indicators (KPIs), projecting and developing individual action plans to raise sales performance and enable target achievement.
Store manager of the Football Corner retail points in Milan (Duomo, V Giornate, Corio). Duties: • direct customer interface, responsible for customer service continuous improvement • responsible of relationships with suppliers (goods selection and purchase orders), retailers and affiliated companies, of stock, stock rotation, sales management • supervision of the end to end delivery process including interfaces with couriers and logistics companies • teambuilding, management of teamwork and communications between staff and employer, operationally responsible for 6 employees • in charge of developing communication through internet social networks
Retail manager for 27 Football Corner stores: 14 airport stores across Italy, 6 city stores in Rome and Milan, 6 retail points co-located inside "I Santi" stores, 1 outlet at Franciacorta Outlet Village. Duties: • store opening and start up, including staff recruitment, selection and training • teambuilding, management of teamwork and communications between staff and employer, operationally responsible for 52 employees • customer support continuous improvement, ensuring best-practice implementation across all stores • analysis of product sales and major KPIs • supervision of each store's supply process; stock rotation, sales and management • responsible of the main warehouse and of order management • relationships with suppliers, retailers, brokers and affiliated companies • supervision of the end to end delivery process including interfaces with couriers and logistics companies
Sales clerk at Football Corner (via Corio), with full warehouse responsibility. In charge of end-to-end orders made through F.C. Internazionale and S.S. Lazio's website and catalogue.
Project-based employment at Corit s.r.l., in the home textile branch. In charge of setting up exhibition stands at "Pitti Immagine", Florence (June 2002) and at "Fiera del Levante", Bari (March 2003).