Experienced PR Account Executive and freelance PR consultant with credentials that include a variety of diverse luxury sectors. Expertise in VIP Talent Partnerships, Public Relations, Press Releases, Press & Media Coverage, Event Management, Art Direction, Visual Communications, Creative Idealisation, Luxury Fashion, Conceptual Design, Campaign Development, Branding Identity, and Illustration.
Dedicated to delivering exceptional, personalised client experiences and upholding the high standards of the Maison. Responsibilities include welcoming international guests, ensuring seamless interactions, and contributing to the overall luxury service environment.
A dynamic client-facing PR role working alongside Account Manager and Account Director in executing media/influencer campaigns, press coverage, VIP events, creative strategies and tailored communications across accounts including Symington Family Estates, X MUSE Vodka, The Dalmore, Pasqua Wines, Amarula, Brookfield Properties and Crafts Council / Collect Art Fair.
Co-managed six luxury hotel accounts: Royal Mansour Marrakech, Abadia Retuerta LeDomaine, Maxx Royal Resorts, Grand Hotel Tremezzo, Adriatic Luxury Hotels, and the Lesante Collection, reporting directly to the Account Director. Delivered tailored pitches, press releases and PR reports, while coordinating media and influencer press visits and securing strategic media placements.
Executed PR campaigns for luxury hospitality and lifestyle brands, including Aqua Kyoto, Aqua Shard, Park Chinois, and Inca London, managing on-site operations. Spearheaded the Aqua Nueva 'Summer Sessions', curating rising musical talent to boost visibility and engagement. Secured VIP collaborations with high-profile talent, while overseeing influencer strategies for OffWhite, MAC Cosmetics, and Boux Avenue, ensuring seamless execution on the ground.
Gìgì Gregory Ltd., a creative brand specialising in hand-drawn totems that explore identity and existential themes. The work empowers through expressive illustrations, reflecting personal journeys and philosophical ideas. From London to Italy, the brand's mission 'The Heart Beats In Ink', captures authentic, anthropological stories through design.
Assisted in executing PR campaigns and reports for luxury property clients including Leading RE and Luxury Portfolio International. Crafted digital articles, elevator pitches, and developed creative strategies for Nielsen and Flexjet. Supported global outreach efforts, securing media coverage and attendees for Natalia Kapchuk's first solo exhibition, 'The Lost Planet' at Unit X Gallery, London.
Worked as a part-time Sales Assistant at Society Limonta, an Italian luxury brand specialising in high-end home textiles - formerly located on Walton Street, Chelsea. Managed luxury stock with precision, delivered exceptional customer service and expert product knowledge. Utilised Italian fluency for translations and to provide a personalised client experience.