Francesco Comaschi
Senior digital and e-commerce leader with 12+ years of experience in luxury and global marketplaces. Proven track record in driving revenue growth, brand positioning, and customer engagement through data-driven strategies, cross-functional leadership, and high-level brand partnerships.
Designed and implemented a new reporting framework for business reviews, improving visibility on third-party performance. Delivered actionable insights on commercial and marketing KPIs to senior leadership. Partnered with VP of Third Parties to define the 2025 financial budget and identify growth opportunities. Strengthened collaboration across digital, merchandising, and marketing teams globally.
Managed relationships with major Italian luxury brands (Gucci, Prada, Valentino, Fendi), overseeing global performance. Directed a team of 16 professionals and ensured alignment with strategic business goals. Drove growth through data insights, communication, and brand partnership excellence. Led cross-functional projects integrating tech, operations, and marketing initiatives.
Oversaw e-commerce operations for Adidas Y-3, Valentino, and Cavalli brands. Optimized UX and conversion rates with analytics and merchandising teams. Managed merchandising, buying, and logistics coordination.
Managed paid campaigns and SEO/SEM to drive online engagement and sales.
Provided luxury customer service and product knowledge support in-store.