Elise Dumas
Also owner of www.elisedumasstudio.com / Paris based Visual Merchandiser expert, Food Photographer and Stylist, Content creator & Artistic Director, Educator
Global & WW In-store Visual Merchandising & Windows
•Concept / in-store merchandising: on women's & men's universe (RTW & accessories) - Creating general "bibles" and seasonal guidelines / all year round sales driven guidelines to help stores reach their sell-through objectives, - Following guidelines implementation throughout the network, - In charge of showrooms display (Paris, Milan), - In charge of VM for new stores openings, - Working with the e-commerce team on the LANVIN website VM. •Store concept / VM tools - Collaborating with Alber Elbaz, the Design and Supply Chain teams on new stores layouts, - Designing / sourcing contractors for VM props and furniture, - Creating a training guide on LANVIN store concept. •Collection training books - Creating all training books (permanent & seasonal) on men's and women's collections for the entire network. •Windows With Alber Elbaz and the VM team - Setting up Parisian windows on a monthly basis, - Setting up worldwide windows on a irregular basis. •Retail performance management with the Retail team - Bi-monthly sell-thru analysis on all product categories, - Definition and design of the tools with VM corrective actions / results analysis. •Management - Recruiting, training and coaching headquarters junior VMs and in-store VMs.