Renata Rosa
With a rich background in managing digital and retail projects for luxury brands like CHANEL, L'Oréal, and Ralph Lauren, I bring profound expertise in enhancing customer experiences and sales strategies. My adaptability and keen insight into market trends make me an asset to any retail environment.
- Oversee and pilot all the work streams that are associated with a brand master & website (build, localisation, rollout, run) - Ensure that the brand’s website strategy are fully executed in alignment with the group & program goals for website management - Facilitate the collaboration between more than 200 stakeholders (DMI, zones, central team offshore vendors)
- Coordinate the communication and strategy from a costumer experience perspective for the omnichannel project - In charge of the different administrative topics around project portfolio follow-up, reporting and committee preparation - Assist project directors with a continuous communications plan on all the ongoing and upcoming projects - Coordinate and orchestrate the projects global roadmap and team capacity
- Coordinate the Kering Technologies stakeholders to perform the integration roadmap of 7 e-concession partners internationally - Manage the relationship with 5 Fashion Houses to ensure the right prioritisation, discussion and arbitration - Drive the integration activities performed by global team for the entire scope (analysis, development, test, go-live preparation, post go-live phase)
- Conducted a dashboard cleaning with the Sales community (more than 30 members) reducing the number of dashboards (more than 65 to 8 main dashboards) ensuring the quality of the data available - Implemented the main dashboard, aligning Directors and stakeholders on the KPIs that needs to be followed - Managed impactful projects aligning the needs of different communities (Sales, Finance & Marketing) - Offer daily support for Sales and Finance team, comprising more than 50 internal clients
- Launched outbound & inbound campaigns boosting business revenues and leading to better lead management - Designed and launched social medias campaigns integrated with online content and industry events, doubling the number of followers on all major social media channels - Developed the strategy for redesign of the corporate website, interfacing with several stakeholders
- Benchmark the price positioning against key competitors - Generated and presented insights to key decision makers; including the then VP of the brand - Conducted benchmark analysis on the events organized by luxury brands in Paris for enhancing brand identity
- Conducted market research in emerging countries using expert interviews and desk research for pharmaceutical industry clients to understand the local needs and market opportunities - Synthesized the data collected and delivered market insights for the clients
- Conducted market research in emerging countries using expert interviews and desk research for pharmaceutical industry clients to understand the local needs and market opportunities - Synthesized the data collected and delivered market insights for the clients
- Established financial & marketing KPIs for monitoring and reporting, and advised the teams on cost/revenue optimization. Also responsible for reporting to top management - Contributed to several projects driving operational efficiency & revenue maximization
- Defined reporting structures in order to identify and ensure sales of best-selling products, while minimizing the loss with not performing products - Produced the monthly sales forecasts, and delivered cohort analysis for purchasing - Delivered data analysis and reports in order to help the company’s key stakeholders and top management in decision making
The main activities involve analyzing data and reports in order to help the company’s key stakeholders and upper management to take the best possible decisions and also improving processes that involve most of Dafiti’s departments.