Retail-expert with leadership-competence in CEE-markets and a strong focus on business development and expansion
Wholesale | Concession | Franchising E-Commerce
Designed and delivered MBA-level courses on e-commerce, platform economy, and digital sales.
Developed a comprehensive business plan for the launch of Chilli Beans, a global sunglasses leader, in Austria and Germany.
Oversaw the development and implementation of market entry plans for new regions, paving the way for future growth. Selected Accomplishments: * Spearheaded the successful launch of Anson's in new markets across Central and Eastern Europe, including the Czech Republic (CZ), Croatia (HR), and Romania (RO). * Led the design, roll-out, and customisation of four new Anson's stores. * Successfully designed of a small-space concept for stores with limited retail space.
Led the Vienna flagship stores Mariahilfer Straße (2016-2018) and Kärntner Straße (2018-2020), with each over 10,000 sq. m of sales area. Selected Accomplishments: * Streamlined management structure, improving operational efficiency. * Spearheaded a management restructuring initiative, resulting in a cost reduction of 2% of net sales while maintaining operational efficiency. * Reversed a five-year sales decline, achieving positive sales growth in Mariahilfer Straße in 2017.