Nicolas Perignon


Open to Opportunities

Nicolas Perignon

Head of International Marketing & eCommerce chez Superdry

Current Location

Paris, FR

Nicolas is open to new work opportunities

I am a passionate and results-driven Global Marketing & eCommerce Strategist with nearly 20 years’ expertise and success in driving brand mkt & communication, ecommerce, performance mkt and go-to-market plans within global companies.
I have in-depth experience in brand engagement through social / digital channels and implementing disruptive innovation. I am recognized for my ability to optimize performance and develop business growth through targeted and aligned investments.
Today I manage the international marketing & eCommerce plans of the fashion brand Superdry, identifying key business local opportunities, always thinking customer first.


• Mkt & communication strategy
• Sales promotion & trade marketing
• Influence Mkt, PR & Social Media
• Omnichannel Mkt campaigns, media planning & buying
• Brand platform & content definition
• Institutional communication
• Multicultural teams management
• Strong organizational & multitasking abilities
• E-commerce plans
• Digital commercial development
• Performance marketing
• Data analysis
• Innovative concept launch
• Supply organizations
• Social & mobile marketing

  • Brands Nicolas has worked with
    • Superdry
    • Boohoo Group PLC
    • Boulanger
    • La Redoute
    • Redcats
    • Eden Park
  • Nicolas' past titles
    • Head of Global Marketing
    • Country Manager
    • Director of Communications
    • Marketing & Communication Manager
    • Marketing & Communication Manager
    • Corporate Communications Manager
    • E-Commerce Manager
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Head of International Marketing & Ecommerce


Oct 2021 - Present

My mission is to deliver the marketing & commercial plans for Superdry eCommerce international growth and expansion.
I built an international team of professionals in key areas of marketing & eCommerc...

Country Manager France boohoo & Nasty Gal

Boohoo Group PLC

Jan 2018 - Oct 2021

I built the brand structure in France & recruited a team of 6 experts in Paris within an international team based in UK.
I defined the local value proposition to develop a local strategy identifying k...

Communication Director


Nov 2014 - Dec 2017

Boulanger is France’s leading leisure, multimedia and electronics multi-specialist.

In line with Boulanger brand promise, in collaboration with the products & the store development departments, I def...

Marketing & Communication Manager – ASOS France

May 2013 - Nov 2014

Together with the Country Manager and alongside the International Marketing team, my responsibilities were to recommend, with the most innovative initiatives, how to take ASOS’s strategy, as #1 Fashio...

Social Media and M-commerce Marketing Manager

La Redoute

Jan 2012 - May 2013

Direct report to Executive Committee Member (SVP Ecommerce).
I was in charge of the La Redoute R&D challenges for the different customer experience that the company had to deliver.
Two environments: s...

  • E-commerce


  • Marketing Budget Management


  • Communication


  • P&L Forecasting


  • Global E-commerce


  • Online Retail





Work Proficiency



Université Paris - Val-de-Marne (Paris XII)

Master's degree

International Business

2002 to 2003

London South Bank University


International Business

2001 to 2002

ESCE International Business School


Marketing & Communication

1998 to 2002

Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

Help CentreStatus

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.