I am a passionate and results-driven Global Marketing & eCommerce Strategist with nearly 20 years’ expertise and success in driving brand mkt & communication, ecommerce, performance mkt and go-to-market plans within global companies.
I have in-depth experience in brand engagement through social / digital channels and implementing disruptive innovation. I am recognized for my ability to optimize performance and develop business growth through targeted and aligned investments.
Today I manage the international marketing & eCommerce plans of the fashion brand Superdry, identifying key business local opportunities, always thinking customer first.
AREAS OF EXPERTISE
• Mkt & communication strategy
• Sales promotion & trade marketing
• Influence Mkt, PR & Social Media
• Omnichannel Mkt campaigns, media planning & buying
• Brand platform & content definition
• Institutional communication
• Multicultural teams management
• Strong organizational & multitasking abilities
• E-commerce plans
• Digital commercial development
• Performance marketing
• Data analysis
• Innovative concept launch
• Supply organizations
• Social & mobile marketing
To be discussed
Open to Full-time work
Head of International Marketing & Ecommerce
Oct 2021 - Present
My mission is to deliver the marketing & commercial plans for Superdry eCommerce international growth and expansion.
I built an international team of professionals in key areas of marketing & eCommerc...
Country Manager France boohoo & Nasty Gal
Boohoo Group PLC
Jan 2018 - Oct 2021
I built the brand structure in France & recruited a team of 6 experts in Paris within an international team based in UK.
I defined the local value proposition to develop a local strategy identifying k...
Nov 2014 - Dec 2017
Boulanger is France’s leading leisure, multimedia and electronics multi-specialist.
In line with Boulanger brand promise, in collaboration with the products & the store development departments, I def...
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May 2013 - Nov 2014
Together with the Country Manager and alongside the International Marketing team, my responsibilities were to recommend, with the most innovative initiatives, how to take ASOS’s strategy, as #1 Fashio...
Social Media and M-commerce Marketing Manager
Jan 2012 - May 2013
Direct report to Executive Committee Member (SVP Ecommerce).
I was in charge of the La Redoute R&D challenges for the different customer experience that the company had to deliver.
Two environments: s...
Marketing Budget Management
Université Paris - Val-de-Marne (Paris XII)
2002 to 2003
London South Bank University
2001 to 2002
ESCE International Business School
Marketing & Communication
1998 to 2002