Kelly Ung
As a 360° Communication Consultant, I bring nearly 4 years of freelance experience working with Luxury, Fashion & Lifestyle brands, complemented by my latest experience at Publicis Luxe.I help brands turn ideas into impactful projects - from strategy and 360° campaign coordination to social media and day-to-day project management.My strength lies in connecting the dots: strategy, creativity, communication and execution, while managing multiple stakeholders, timelines and priorities in fast-paced international environments.Curious, proactive and detail-oriented, I enjoy stepping into complex projects, bringing structure to ideas and making things happen from A to Z.Always open to new collaborations, freelance missions and exciting projects where strategy meets creativity!> kellycreativity@outlook.com
Client : Lancôme (the World's #1 premium beauty brand and the largest business unit in L'Oreal's Luxury Division) - International 360° campaign management across multiple markets, covering asset lists, scopes, timelines and deliverables from briefing to final delivery. - Multi-million-euro budget management, including forecasting, budget optimisation and production costs, in close collaboration with Finance, Rights and Art Buying teams. - Client and stakeholder management, acting as the key interface between client, strategy, creative and production. - Global production & post-production coordination, including schedule management, editing, retouching, quality control and monitoring of deliverables, workloads and production progress. - End-to-end project management, covering resource allocation, risk management and stakeholder alignment across multiple concurrent campaigns. CAMPAIGNS: LIP IDÔLE CUDDLEBLUR 2026, SKIN IDÔLE MAKEUP MAGNET 2026, TEINT IDOLE ULTRA WEAR 2026, L'ABSOLU ROUGE GLAZE TINTATION 2026, LASH IDÔLE CURL GODDESS 2026 + FUTURE 2027 CAMPAIGNS
Client : Lancôme (the World's #1 premium beauty brand and the largest business unit in L'Oreal's Luxury Division) - Operational, sales and marketing support for the client - Client briefing - Project management and monitoring in collaboration with the various parties involved (strategy, creative, production, etc.): preparation of internal brief, preparation and monitoring of schedule, operational monitoring of post-production (retouching, editing), monitoring of workloads and budget, estimation of remaining production, reservation and planning of resources. - Quality control of deliverables - Daily interface with client, creative team and production team - Application of processes and methods using tools provided by the agency - Market analysis and competitive intelligence 4 CAMPAIGNS: L’ABSOLU ROUGE DRAMA MATTE 2024, LASH IDÔLE FLUTTER EXTENSION 2025, NEW LIP IDÔLE JUICY TREAT 2025, TEINT IDOLE ULTRA WEAR 2025
- Management and follow-up of press shopping requests (mailings, follow-ups and returns) - Contact with stylists, editors, Chloé press offices: New York, Asia and Worldwide (KCD, Karla Otto...) - Management of daily requests: credits, visuals and lookbook - Management of press showroom - Participation in the organization of fashion shows (spring/summer 2024 and fall/winter 2024) and press days - Contribution to the management of press gifts - Daily exchanges with various departments (Marketing, Showroom, Wholesale...) - Support to VIP & Celebrity team (fittings, giftings...)
MONOGRAM PARIS is a phygital platform in the field of luxury second-hand goods that has made a name for itself around a cutting-edge, authentic selection, anchored in an eco-responsible approach. - Animation and moderation of social networks (content creation) / Instagram account: 230k followers - Regular monitoring and benchmarking of the competition - Analysis of results based on appropriate KPIs and preparation of weekly reports. - Helped develop digital communication strategy - Search for new influencer profiles (micro/macro/celebrities) - Coordination with Dresscode Agency: press reviews (ELLE, Figaro, WWD...) - Management of product transfers to other points of sale by courier: Galeries Lafayette, Kith Paris... - Selection of the showroom's best new products and creation of looks - Set-up and shooting in the Monogram Paris studio and Maison Revka (Maison Russe) of the Paris Society group. - Organize Monogram events (influencers, press, clients). - Participation in the Monogram Concept Store launch party (avenue Victor Hugo 75016 Paris)
- Clients: Luxury, Fashion, Beauty & Lifestyle brands Role: - Account Manager / Social Media Manager - PR & Influence Consultant - Digital Content Consultant
- Creation of Instagram and Tiktok content (posts, real, story, teaser videos for events...) - Social network management (reply to messages and comments) - Coordination between BDE and students
Kelly throughout her experience at Chloé has been highly professional. working with her has been a pleasure, her proactivity, organization and sens of priorities made her a great asset for our department.
REFERENCE LETTER FOR MS. KELLY UNG To whom it may concern, I am pleased to provide this reference for Kelly Ung, whom I had the pleasure of working with during her internship at Chloé. Kelly joined Chloé in August 2023 as a Press Assistant Intern for six months. During her internship, she assisted both the Press and Celebrity teams in preparing for the Spring-Summer 2024 and Fall-Winter 2024 shows. In this role, Kelly liaised with stylists from French and international press, managed daily sample trafficking and requests across these markets, and contributed to media monitoring, press coverage recaps and the organisation of press days and fashion shows. She also coordinated and followed up on sample orders with Chloé’s press offices in New York and Asia, including China, Korea, Hong Kong, Japan and Taiwan, as well as with the PR agency in London. Throughout her internship, Kelly demonstrated strong dedication, reliability and a genuine willingness to learn and develop her skills. She was quick to learn, adaptable and able to work responsibly and independently while managing multiple priorities and deadlines. I would be very happy to recommend Kelly for any professional opportunity she may wish to pursue and remain at your disposal should you require any further information. Sincerely, Anthony Klein Chloé anthony.klein@chloe.com