I have hands-on luxury retail experience across boutiques and flagship stores, excelling in client consultations, CRM, styling, and stockroom management. I thrive in fast-paced environments, adapt quickly, and am passionate about delivering exceptional customer service and personalised shopping experiences in premium and high street settings.
Conducting structured interviews to assess consumer satisfaction, shopping behaviour, and perceptions of sustainable retail. Evaluated qualitative data to identify key drivers, challenges, and opportunities in sustainable consumption, contributing to a deeper understanding of circular economy retail. Conducted discussions with consumers and store owners, fostering a collaborative approach to evaluating and improving the ReTuna shopping experience.
Assessed brand positioning, consumer demographics, and market trends to identify engagement gaps. Created and refined marketing materials, social media campaigns, and product concepts for the male demographic. Partnered with Humber Polytechnic students to develop cross-cultural insights and solutions. Presented a phased ethical strategy including influencer partnerships, product diversification, digital marketing, and brand activation, aligned with sustainability goals.
Provided client-centric design expert guidance on bespoke designs while overseeing end-to-end production management Conducted market research, analysed fashion trends, and developed innovative concepts for cross collection styling. Planned and executed editorial and campaign shoots, collaborating with photographers, models, and creative teams.
Precision in craftsmanship & embellishment with intricate detailing. Collaborated with artisans to refine luxury embellishment techniques, ensuring meticulous craftsmanship in every piece. Supervised garment production, monitored quality standards, and ensured timely execution from sampling to final collections. Mastered fabric manipulation techniques such as pleating, smocking, and distressing to create unique textures and structures in luxury fashion. Provided personalized consultations for clients and developed strong interpersonal and styling skills while ensuring an elevated, seamless luxury experience tailored to individual preferences.