With extensive luxury retail experience at brands like Mulberry, Genesis, and Harrods, I excel in sales, client relationship management, and team leadership. I thrive in fast-paced environments, consistently deliver exceptional service, and adapt easily to new shop floors and temporary retail roles.
Leading a prestigious London boutique with a £1.5M annual turnover, drive business growth through exceptional client relationship management (CRM) and personalized customer experiences. I lead and develop a team of 10 talents, fostering a client-centric culture that maximizes loyalty and sales: • Achieved a remarkable financial turnaround, cutting a 12% deficit and exceeding budget expectations with a 6%+ surplus as of Q4/22. • Drove Opt-in rates and NPS from 42% and 66% in Q3-22 to a sustained 96% by Q4-24 through strategic team rebuilding, talent acquisition, and targeted coaching.
Managed a team of 12 Genesis Personal Assistants, focusing on CRM strategy and data analysis to drive customer engagement and spending. Leveraged purchase patterns and attitudinal insights to identify CRM growth opportunities: • Developed operational strategies that drove £6M turnover in Genesis UK's launch year. Selected by Genesis Motor Europe's MD to lead VIP visits, including Hyundai Group's CEO.
Progressed from Sales Associate at Nike Harrods to Brand Manager at Canada Goose, completing the Harrods Management Programme in 2019. Led teams from 5 to 60, in Outdoor Luxury and Menswear Contemporary managing sales, service, KPIs, and team development across luxury brands like Dsquared, Moschino, and Kenzo: • Led the top-performing Menswear department in FY 2020/21, exceeding sales forecasts by +7% and NPS targets by +16%. • Designed and implemented the Canada Goose Faulty System, reducing faulty returns by 60% and significantly cutting operational costs, a system still in use today.