Marketing Strategy Leadership Summary: Expert Customer Marketer, Skilled at developing compelling & profitable B2C & B2B brands and delivering commercial success through weaving together of multi-channel marketing, digital, customer experience, & service. International Brand Marketer, extensive experience delivering some of the World's most successful B2C service focussed brands, from British Airways to InterContinental Hotels and T-Mobile. Strategic Leader with the vision, intellect, empathy & energy to create clear customer-led strategy, and the proven ability to galvanise teams to deliver against this. Seasoned Professional, skilled in the art of people & stakeholder management. Proven success operating in matrix & high-pressure organisations. Able to rapidly solve commercial problems, turn strategy into action, & deliver.
Driving growth, with strategy and execution responsibility for Brand, Customer Experience, product, digital & Sales. Oversight of Covid recovery drive & transformation to customer-centred brand. Achieved 400% revenue growth, 20x increase in ancillary revenues, & doubling of Direct. Developed and delivered new premium brand positioning focused on bespoke customer experience, & relaunched with new value proposition, new website, social, PR & digital campaign
Strategic consultant / Interim CMO operating at ExCo level, helping clients develop high-impact growth-marketing. Currently advising leisure & hospitality companies on proposition, brand, loyalty, & digital. Assignments include: brand & distribution strategy to step change profit for leading UK Luxury hotel; Developing an integrated Marketing plan & ways of working for a leading Asian hotel co.; Ongoing consulting on creating hotel loyalty.
Led team of 60 with oversight of Global Marketing transformation, from siloed to guest-centred organisation delivering differentiated branded guest experiences. Oversight of key strategic programmes e.g. Global Digital CX initiative.
Led cross-functional team to optimise IHG's $25M investment. Led LOCOG negotiations, secured opportunity to run Athlete Village. Spearheaded sponsorship from strategy, to brand activation, PR, events, & staff engagement.
VP Marketing - EMEA: Responsible for driving revenue via Brand, Loyalty, Digital, & PR with $25M budget.
Founding Partner & CMO, Sim4Travel. Telco start up valued at >£1m in just 18 months