Chris Hale
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Chris Hale
Portfolio Marketing Director / CMO / Interim
Marketing Strategy Leadership Summary: Expert Customer Marketer, Skilled at developing compelling & profitable B2C & B2B brands and delivering commercial success through weaving together of multi-channel marketing, digital, customer experience, & service. International Brand Marketer, extensive experience delivering some of the World's most successful B2C service focussed brands, from British Airways to InterContinental Hotels and T-Mobile. Strategic Leader with the vision, intellect, empathy & energy to create clear customer-led strategy, and the proven ability to galvanise teams to deliver against this. Seasoned Professional, skilled in the art of people & stakeholder management. Proven success operating in matrix & high-pressure organisations. Able to rapidly solve commercial problems, turn strategy into action, & deliver.
- Brands Chris has worked with
- Spark! Strategic Solutions
- Landmark Spaces Realty
- Intercontinental Hotels Group
- InterContinental Hotels Group
- SIM4travel
Open to relocation
Open to Full-time work
- Permanent Positions
- Freelance Assignments
- Hourly Consulting
Founder & Principal Consultant, Spark Strategic Marketing
Spark! Strategic Solutions
Sep 2018 - Present
Strategic consultant / Interim CMO operating at ExCo level, helping clients develop high-impact growth-marketing. Currently advising leisure & hospitality companies on proposition, brand, loyalty, & d...
Chief Marketing Officer (Interim)
Landmark Spaces Realty
Jan 2021 - Jan 2022
Driving growth, with strategy and execution responsibility for Brand, Customer Experience, product, digital & Sales. Oversight of Covid recovery drive & transformation to customer-centred brand. Achie...
VP Global Marketing
Intercontinental Hotels Group
Oct 2012 - Apr 2018
Led team of 60 with oversight of Global Marketing transformation, from siloed to guest-centred organisation delivering differentiated branded guest experiences. Oversight of key strategic programmes e...
VP London 2012 Olympic Sponsorship
InterContinental Hotels Group
Jun 2009 - Oct 2012
Led cross-functional team to optimise IHG's $25M investment. Led LOCOG negotiations, secured opportunity to run Athlete Village. Spearheaded sponsorship from strategy, to brand activation, PR, events,...
VP Marketing
InterContinental Hotels Group
Dec 2007 - Jun 2009
VP Marketing - EMEA: Responsible for driving revenue via Brand, Loyalty, Digital, & PR with $25M budget.
Marketing
(Advanced)
Marketing Strategy
(Advanced)
Brand Development
(Advanced)
Digital Marketing Experience
(Advanced)
Leadership
(Advanced)
Social Media
(Intermediate)
English
Not specified.
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