Chris Hale



Chris Hale

Portfolio Marketing Director / CMO / Interim

Current Location

London, UK

Chris is available for work

Marketing  Strategy  Leadership Summary:  Expert Customer Marketer, Skilled at developing compelling & profitable B2C & B2B brands and delivering commercial success through weaving together of multi-channel marketing, digital, customer experience, & service.  International Brand Marketer, extensive experience delivering some of the World's most successful B2C service focussed brands, from British Airways to InterContinental Hotels and T-Mobile.  Strategic Leader with the vision, intellect, empathy & energy to create clear customer-led strategy, and the proven ability to galvanise teams to deliver against this.  Seasoned Professional, skilled in the art of people & stakeholder management. Proven success operating in matrix & high-pressure organisations. Able to rapidly solve commercial problems, turn strategy into action, & deliver.

  • Brands Chris has worked with
    • Spark! Strategic Solutions
    • Landmark Spaces Realty
    • Intercontinental Hotels Group
    • InterContinental Hotels Group
    • SIM4travel
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments
  • Hourly Consulting

Founder & Principal Consultant, Spark Strategic Marketing

Spark! Strategic Solutions

Sep 2018 - Present

Strategic consultant / Interim CMO operating at ExCo level, helping clients develop high-impact growth-marketing. Currently advising leisure & hospitality companies on proposition, brand, loyalty, & d...

Chief Marketing Officer (Interim)

Landmark Spaces Realty

Jan 2021 - Jan 2022

Driving growth, with strategy and execution responsibility for Brand, Customer Experience, product, digital & Sales. Oversight of Covid recovery drive & transformation to customer-centred brand. Achie...

VP Global Marketing

Intercontinental Hotels Group

Oct 2012 - Apr 2018

Led team of 60 with oversight of Global Marketing transformation, from siloed to guest-centred organisation delivering differentiated branded guest experiences. Oversight of key strategic programmes e...

VP London 2012 Olympic Sponsorship

InterContinental Hotels Group

Jun 2009 - Oct 2012

Led cross-functional team to optimise IHG's $25M investment. Led LOCOG negotiations, secured opportunity to run Athlete Village. Spearheaded sponsorship from strategy, to brand activation, PR, events,...

VP Marketing

InterContinental Hotels Group

Dec 2007 - Jun 2009

VP Marketing - EMEA: Responsible for driving revenue via Brand, Loyalty, Digital, & PR with $25M budget.

  • Marketing


  • Marketing Strategy


  • Brand Development


  • Digital Marketing Experience


  • Leadership


  • Social Media



Not specified.

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