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Chris Hale

Portfolio Marketing Director / CMO / Interim
About

Marketing  Strategy  Leadership Summary:  Expert Customer Marketer, Skilled at developing compelling & profitable B2C & B2B brands and delivering commercial success through weaving together of multi-channel marketing, digital, customer experience, & service.  International Brand Marketer, extensive experience delivering some of the World's most successful B2C service focussed brands, from British Airways to InterContinental Hotels and T-Mobile.  Strategic Leader with the vision, intellect, empathy & energy to create clear customer-led strategy, and the proven ability to galvanise teams to deliver against this.  Seasoned Professional, skilled in the art of people & stakeholder management. Proven success operating in matrix & high-pressure organisations. Able to rapidly solve commercial problems, turn strategy into action, & deliver.

Previous Brands
Intercontinental Hotels Group
InterContinental Hotels Group
Landmark Spaces Realty
SIM4travel
Spark! Strategic Solutions
Work Experience
Chief Marketing Officer (Interim)
Jan ‘21 - Jan ‘22
Landmark Spaces Realty

Driving growth, with strategy and execution responsibility for Brand, Customer Experience, product, digital & Sales. Oversight of Covid recovery drive & transformation to customer-centred brand. Achieved 400% revenue growth, 20x increase in ancillary revenues, & doubling of Direct. Developed and delivered new premium brand positioning focused on bespoke customer experience, & relaunched with new value proposition, new website, social, PR & digital campaign

Founder & Principal Consultant, Spark Strategic Marketing
Sep ‘18 - Now
Spark! Strategic Solutions

Strategic consultant / Interim CMO operating at ExCo level, helping clients develop high-impact growth-marketing. Currently advising leisure & hospitality companies on proposition, brand, loyalty, & digital. Assignments include: brand & distribution strategy to step change profit for leading UK Luxury hotel; Developing an integrated Marketing plan & ways of working for a leading Asian hotel co.; Ongoing consulting on creating hotel loyalty.

VP Global Marketing
Oct ‘12 - Apr ‘18
Intercontinental Hotels Group

Led team of 60 with oversight of Global Marketing transformation, from siloed to guest-centred organisation delivering differentiated branded guest experiences. Oversight of key strategic programmes e.g. Global Digital CX initiative.

VP London 2012 Olympic Sponsorship
Jun ‘09 - Oct ‘12
InterContinental Hotels Group

Led cross-functional team to optimise IHG's $25M investment. Led LOCOG negotiations, secured opportunity to run Athlete Village. Spearheaded sponsorship from strategy, to brand activation, PR, events, & staff engagement.

VP Marketing
Dec ‘07 - Jun ‘09
InterContinental Hotels Group

VP Marketing - EMEA: Responsible for driving revenue via Brand, Loyalty, Digital, & PR with $25M budget.

Founding Partner & CMO
Jun ‘05 - Nov ‘07
SIM4travel

Founding Partner & CMO, Sim4Travel. Telco start up valued at >£1m in just 18 months

Languages
English
London, UK