← Senior Designer ← Designer GLD Group – Umbro, London 2012 – 2022 •Boosting worldwide demand for performance and lifestyle categories within Umbro's global licensee network. Increasing product purchases and orders by over 300%. Sales in over 25 countries. •Creating the brand's most profitable lifestyle collaboration projects (over the last decade) with influential, iconic brands. These include Patta, Hanon, Sucuk Und Bratwurst, Pretty Green, Off White, Nigel Cabourne, Gio Goi and House of Holland. •Moving the company into lucrative and sustainable apparel solutions. And helping to improve the company's sustainability agenda. •Playing a global role as a key brand representative. Communicating the brand vision and design philosophy with clarity; via expert industry panels, communication events and media appearances. •Forecasting emerging commercial opportunities. Then, innovating and executing collections that perform according to the season and plan. •Researching and defining global consumers, markets, and design trends into applicable concepts. •Identifying, understanding, and delivering key business objectives and timely order placements per the seasonal calendar. Ravikirandesign ravkiranofficial
Developing branding solutions and pitches for numerous international fashion and high-end brands — Next, Boss Orange, Napajiri, Youngor, and Adidas. •Supporting the design team and enabling them to grow.
Headhunted by UK brand Fenchurch to produce several multi-functional, collegiate-themed, streets-wear fashion graphics for the Spring/Summer 2013 collection. •Conducting trend research and development to improve existing designs and products •Responding and presenting material in accordance to design brief specifications set by Fenchurch.
Optimised sales growth by 150% through expanding product range and brand direction. •Launched profitable new brand for retailer named 'Lot 22' which sold out within two months of initial drop. •Designing and translating forecast trends into multi-fashion products that showcase the brand's ethos and DNA •Providing leadership across garment construction, presentational layouts, package design and visual merchandise branding. •Working alongside suppliers / manufacturers from initial concept to Cad techpacks. •Complete trend research, creating artwork from concept to manufacturing and developing digital pattern design.