A multidisciplinary creative who drives commercial success. A collaborator who builds and maintains trusting client relationships. A professional who improves productivity just as much as design craft. I love to create. From concept creation to creative proposals. From innovation briefs to assets for large-scale projects. From product CAD to fabric direction. Fashion design is not my job. It's my lifestyle. I solve problems. Process solutions that enable internal teams to work faster and smarter. Design solutions that boost the commercial success of clothing brands. I lead by example. I believe leaders set the standards and inspire others to uphold them. It's why I roll up my sleeves and work hard. And why I manage, teach and creatively direct with empathy. I know how. With a wealth of knowledge and fifteen years of experience, I've been the fashion design guardian for multi-million-pound brands. I also have a proven record of delivering on time and within budget.
Creative Direction & Menswear Design Specialist | Sports, Streetwear & Lifestyle Dynamic and dedicated Menswear Design specialist with a proven track record of providing creative direction and design services for globally recognized sports, streetwear, menswear, and lifestyle brands. With expertise spanning multi-product design, silhouette development, graphics, and beyond, I help shape a brand’s creative vision and strategy while driving innovation in product design and development. A versatile designer with a broad creative handwriting, I excel at aligning designs with brand aesthetics—whether collaborating with emerging labels or established names across value and premium markets. With a deep understanding of brand identity, a keen eye for market trends, and the adaptability to deliver commercially successful designs, I create products that resonate and drive results.