Marie Nishe
I manage brand portfolios, support partnerships with top retailers, and guide cross functional teams. Focused on clear brand direction and consistent execution in store and online.
Hired and trained a new team across sales, operations, and marketing, building a strong foundation. Managed & worked closely with marketing, finance, design, and sales to improve collaboration and day-to-day efficiency. Took ownership of CRM, introducing more personalised communication to strengthen client relationships. Updated product collections, brand decks, and order forms to make our offer more commercial and easier to buy into. Developed digital growth strategies to boost e-commerce sales, changed design and saw 56% growth compared to last year. Managed key international retail partnerships including our website, Farfetch, Rheinholds, and Printemps.
Worked with premium beauty and fragrance brands on their retail and digital growth across the UK, France, and the US Clients: Bon Parfumeur, D'Orsay, Horace, Rouje, among others. Retail partners: Sephora, Harrods, Selfridges, Harvey Nichols, Fenwick, Farfetch, Browns Fashion, Printemps, Liberty etc. Audited launch strategies analysed market data and P&L and helped 30% of clients to refine their strategy before going live. Built retail and growth plans tailored to each brand, helping them expand into new markets and boost visibility both online and in-store. Helped brands define their assortment, price positioning, and messaging to match key retail and e-commerce targets. Worked closely with buying teams to track sales, adjust strategies, and optimise SKU placements. Increased Bon Parfumeur's sales by 20% on THG and Sephora through targeted campaigns. Curated SKUs, gifts, and promotional banners to drive engagement and sell-through, while also managing all e-retailer submissions to ensure product data, pricing, and visuals were accurate and on-brand. Led cross-functional teams, including PR agencies, designers, and approved contractors, to deliver brand campaigns and projects.
I had the pleasure of working alongside Marie as a Brand Manager, and she consistently impressed me with her leadership, strategic thinking, créativité and deep understanding of sales and marketing. She has a natural ability to motivate teams and drive results, always bringing creativity and clarity to every project: brand launches, rebranding, audit… Her professionalism and collaborative spirit made her an absolute joy to work with. Any company would be lucky to have her, and I would gladly work with her again in a heartbeat.