A highly accomplished and dynamic Head of Product & Commercial with 8 years in luxury fashion and over 20 years in retail, possessing significant commercial acumen and a sharp eye for product. Proven ability to drive substantial revenue growth, optimize profitability, and build high-performing teams. Having previously worked at Vivienne Westwood, committed to fostering growth within a sustainable luxury brand and seeking to leverage extensive experience across omnichannel and global markets.
Led the product & commercial strategy for UKs Number 1 online Bullion dealer with a turnover of over £300m annually.
Oversaw the end to end Omni channel Buying and Merchandising strategy for EUME region with a turnover of over £28m annually.
Buying manager of all non clothing goods at Vivienne Westwood, for both men's & women's. Responsible for buying range which account for over 65% of the turnover. Categories include but are not limited to; bags & small leather goods, jewellery, footwear & soft accessories.
Regional Manager of 6 stores in the Sydney Region, Australia. Store sales management, team recruitment and training. Oversaw the growth of 6 stores, in the first 2 weeks of working with the business I increased area sales by $10k YOY. I drove this through the implementation of store visual merchandising and stock management, team recruitment and mentoring. I promoted 2 casuals to store managers through my effective training and mentoring.
Merchandising assistant for Furniture, Lighting, Toys and Nursery.
Area Manager of 6 stores for Sydney city and 1 regional NSW store, Australia. High volume, fast fashion women's clothing company, with stores worth in excess of $12million annually. Responsible for implementation of visual merchandising standards, store sales, HR recruitment, training and mentoring, loss prevention and analysis and allocation of stock to maximise store sales. Promoted to Area Manager at the age of 20.