A dynamic and accomplished global Head of Buying & Merchandising with over 8 years of multi category women’s luxury fashion experience. Proven expertise as a key link between global merchandising and regional teams, ensuring collections reflect local needs while staying aligned with brand strategy. Adept at building product frameworks, optimizing pricing, and delivering relevant assortments across channels to achieve and exceed financial objectives.
Led the product & commercial strategy for UKs Number 1 online Bullion dealer with a turnover of over £300m annually.
Oversaw the end to end Omni channel Buying and Merchandising strategy for EUME region with a turnover of over £28m annually.
Buying manager of all non clothing goods at Vivienne Westwood, for both men's & women's. Responsible for buying range which account for over 65% of the turnover. Categories include but are not limited to; bags & small leather goods, jewellery, footwear & soft accessories.