Caroline Yates



Caroline Yates

Ecommerce Consultant, Digital Acquisition Expert, Chief Marketing Officer, C Suite Officer

Current Location

Bristol, UK

Caroline is available for work

Having joined the ranks in the mid 90's, I know my digital onions. A specialist in the set up and managing of digital businesses and campaign solutions on behalf of international brands and ecommerce giants. Massively adaptable. Just about worked in every type of sector, across all digital channels making a positive difference to the all important metrics - be that increasing conversion rates, reducing cart abandonment, acquiring more traffic, implementing scaling strategies and even driving footfall. Been around long enough to know that things rarely go to plan. Tenacious enough to take that on the chin and find another way to realize the business objective. Commercially driven and realistic, the numbers have to stack up and the colouring in bit needs to be pretty darn good too. Above all, I'm about making a positive difference. To the numbers, the brand sentiment, the effectiveness of your digital channels and your people. Give me a call and I'll probably be able to help you. If I can't, chances are I will be able to point you in the right direction.

  • Brands Caroline has worked with
    • Sarsen Stone Group Limited
    • Rent.
    • Groundedworld
    • easyfundraising
    • Proviz Sports
    • Asap Compare Ltd
    • Potential co.
    • Over 50'S Website
    • BPI
    • Seal
    • Rees Bradley Hepburn
    • The Marketing Store
    • Nortel Networks
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Ecommerce Director

Sarsen Stone Group Limited

Nov 2021 - Present

Defining and leading the ecomm strategy for Sarsen Stone Group. Our portfolio of brands include: Artisans of Devizes, Ca' Pietra, Proper Good Paint and the National Trust Tile Collection.

Ecommerce Business Consultant, CMO, CDO


Mar 2013 - Present

Ecommerce consultancy helping Investors, global brands and online stores fulfil their potential. Specialist interest in ethical trading and healthcare ecomm markets. Specifically: Commercial Direction...

Chief Digital Officer (CDO)


Jun 2020 - Jun 2022

Grounded is a multi-award winning B-corp certified social innovation and brand activation agency, thriving at the intersection of brand experience, commercial strategy and social impact. We work with ...

Chief Marketing Officer (Interim)


Jan 2020 - Feb 2021

easyfundraising® is the UK's biggest charity shopping fundraising site Launched in 2005, they've helped thousands of good causes raise money simply by shopping online. The community of over 1.8 millio...

Director Of Ecommerce

Proviz Sports

Feb 2017 - Jun 2022

Proviz is an International Multi-Award Winning Sports Brand, distributed in 40 countries and sold online globally. We are renowned for innovation and quality and have a large range of specialist enhan...

  • Digital Marketing Strategy and Planning


  • Volume Traffic Acquisition Strategy


  • KPI setting


  • Scaling Strategies


  • Commercial Direction


  • Conversion Rate Optimisation


  • CRM Planning and Implementation



Not specified.

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