William Liptrot

Visual Specialist

Retail Leader & Visual Merchandising Specialist. Highly energetic trailblazer, managing interplay between commerciality, creativity, and marketing.

Previous Brands
Scotch & Soda
Stella McCartney
Work Experience
Visual Specialist
Jun ‘22 - Now
Scotch & Soda

Responsible for all elements of managing the UK business and store expansion. •People Management of the Staff and UK based team in a dual role, accountable for staffing performance, hiring and recruitment. •Engagement with multiple Brokers and design agencies. •Weekly reporting to CEO. •Liaison with lawyers for contract amendments, and HR staffing issues. •Creating and ensuring adherence to Customer Centric Store Experience. •Sole responsibility for creating and driving UK expansion plan. •Leadership of 38 UK team with continued sustainable growth. •Sourcing new store locations. •Creating and delivering viable business plans. •Budget management for UK. •Wholesale Account Management for UK.

Head of VM & In store
Jan ‘14 - Aug ‘21
Stella McCartney

VM Manager
Jan ‘12 - Jan ‘14
Stella McCartney

Jan ‘10 - Jan ‘12
Stella McCartney

Key achievements •VM Mission and Vision- created to elevate the credibility of the function and promise to the business. •Growth Mindset- managing, growing, and developing a global team. Building a team from scratch, end to end, to 15 staff worldwide. •Budgeting- manage global VM budgets of 2million GBP. •Collections- presented 40 women's, 9 men's and 21 kids collections WW. From showroom design and set up, to product display roll out to retail, wholesale, and franchise. •Store Openings- over 9 years opened 55 retail stores, 65 wholesale SIS and 19 Franchise stores, worldwide. •Store Opening Process- streamlined workflow collaborating with SP director to launch the following process- project brief, to design/concept, development, tender, procurement, to launch. •Store Visit Process- globally refined to ensure all departments maximise from VM visits. •Seasonal VM Guideline's- implemented full retail buy review meetings to ensure collection story is told from runway to in store, keeping all door commercial needs in mind. •VM Directive Shoots- launched seasonally to efficiently manage season launch process in all categories. •New Product Launches/ Seasonal In-store Campaigns- project managed in conjunction with marketing teams. •Pop-up's- managed design, development, tender, procurement, and installation. •Events, Exhibitions and Collection Presentations- worked worldwide on design, development and set up of various events- see portfolio. •Contacts- created an impressive worldwide supplier/production contacts list to ensure smooth running of all global projects. •Biweekly window mannequin change calendar- created regionally for all DOS, with strong attention to detail in styling, composition, lighting, and product relevance. Also launched Yoobic application this year to support team in maintaining this process. •Window Design- designed, produced, and installed all windows worldwide for the first 2 years of my career at Stella McCartney. Also collaborated with the windows designer on design, function, and consistency of our windows worldwide. •Look-books- working with the Artistic Director and CPO to produce props for shoots. Lead styling of all commercial looks used for selling in store. •Sustainability- ensured all design and production for in store pop-ups/installations have the lowest impact possible to the environment. With the key brand value to operate a modern and responsible business •Menswear- launched new category across all channels worldwide from 2017. •Swimwear- launched new category across all channels worldwide from 2016. •Global Events- led prop design, dressing and product styling worldwide. •Olympics 2012/2016- collaborated with Adidas team to showcase collection to worldwide press. •L.I.L.Y. Fragrance Launch- initially launched exclusively with Selfridges before global roll out in retail and wholesale. •Mannequin Development- collaborated with Bonaveri to launch the luxury eco mannequin in the UK. •VM tools- design and development to fit all new product launches and store concepts globally.

English - Fluent
Education & Training
Nottingham Trent University
‘04 - ‘07
Bachelor of Arts
Winstanley College
‘03 - ‘04
Art Foundation Course
Winstanley College
‘01 - ‘03
A Levels- Fine Art, 3D Design, English Language & Literature, Psychology.
Lowton High School
‘96 - ‘01
11 GCSE A -B
Royal Leamington Spa, UK