Project
- Marketing & Digital transformation department. - Salesforce solution implementation into sales order process. - Collaboration between business & IT.
-Business needs analysis. -Solution design recommendation function of customer & user needs. -CRM deployment, agile method. -Pre-sale process, POC implementation, project planning & recommendations.
- Tommy Hilfiger Perfumes brand transition with Estee Lauder Group. - Go to market strategy & tool kit (marketing, merchandising, media, digital, training). - Brand project management, training, process & data analysis (Power BI).
- Define marketing strategy for the 3 brands (Phyto/Lierac/Jowae), for Asia (16 distributors, 12 countries, 2 subsidiaires), all network (B2B: +600 doors). - Develop trade marketing 360 guidelines, tools, partnerships & events. - Boost digital transformation: CRM (Splio), social media (Hootsuite), content (Proximis).
- Define & implement marketing strategy for Hong Kong & Macao. - Launch and boost B2C e-com platform growth. - Develop coporate partnership, events and training. - Trade Marketing budget follow up.
Premium retail optic chain. - Implement premium strategy (store design, merchandising, training, E-com). - Activate trade marketing offers with international partners. - Reporting promotional activity, results analysis.
- In fragrance division: 6 years in Travel Retail, 4 years in Local Markets (France & Europe) - Develop marketing strategy. execution, implementation of trade plans with market team. - Brand analysis, follow budget, forecast, brand review, best practice.