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Open to Permanent

Manuella Lebresne

Marketing digital & project Manager
About

Project

Previous Brands
Bouygues Telecom Entreprises
Social Builder
Give Back Beauty
ALES Groupe
Maison Kaviari
Smotri
Shiseido
Work Experience
Product Owner Salesforce
Dec ‘23 -
Bouygues Telecom Entreprises

- Marketing & Digital transformation department. - Salesforce solution implementation into sales order process. - Collaboration between business & IT.

Project Manager Salesforce
Nov ‘22 - Apr ‘23
Social Builder

-Business needs analysis. -Solution design recommendation function of customer & user needs. -CRM deployment, agile method. -Pre-sale process, POC implementation, project planning & recommendations.

International Trade Marketing Manager
Jan ‘22 - Jul ‘22
Give Back Beauty

- Tommy Hilfiger Perfumes brand transition with Estee Lauder Group. - Go to market strategy & tool kit (marketing, merchandising, media, digital, training). - Brand project management, training, process & data analysis (Power BI).

Regional Brand Director
Apr ‘19 - Jun ‘20
ALES Groupe

- Define marketing strategy for the 3 brands (Phyto/Lierac/Jowae), for Asia (16 distributors, 12 countries, 2 subsidiaires), all network (B2B: +600 doors). - Develop trade marketing 360 guidelines, tools, partnerships & events. - Boost digital transformation: CRM (Splio), social media (Hootsuite), content (Proximis).

Digital Marketing Manager
Jun ‘17 - Mar ‘19
Maison Kaviari

- Define & implement marketing strategy for Hong Kong & Macao. - Launch and boost B2C e-com platform growth. - Develop coporate partnership, events and training. - Trade Marketing budget follow up.

Marketing Director
Jan ‘12 - Dec ‘14
Smotri

Premium retail optic chain. - Implement premium strategy (store design, merchandising, training, E-com). - Activate trade marketing offers with international partners. - Reporting promotional activity, results analysis.

Senior Brand Manager
Jan ‘00 - Dec ‘10
Shiseido

- In fragrance division: 6 years in Travel Retail, 4 years in Local Markets (France & Europe) - Develop marketing strategy. execution, implementation of trade plans with market team. - Brand analysis, follow budget, forecast, brand review, best practice.

Languages
Spanish
English
Russian
French
Paris, France