I have over 14 years of experience as a creative and design director in the fashion and luxury market, where I combine creativity, innovation, and strategy to deliver impactful and engaging solutions for industry-leading brands. I have a proven track record of leading and collaborating with multidisciplinary teams on branding, digital design, and content creation projects across different platforms and channels. Currently, I am the design director at FLUX, a division of Media.Monks, a global creative production company that specializes in creating integrated experiences for the fashion and luxury industry. I lead a multi-disciplinary team on strategy, digital design, and brand identity projects for clients such as Balmain Beauty, Zegna, Rabanne, Maui Jim, and Penfolds. My mission is to craft compelling and coherent brand stories that resonate with the target audience and drive business results. I am also the founder and creative director of Bureau Bruno, a bespoke creative studio based in London and Paris that provides a diverse range of services. Our goal is to create captivating and consistent brand narratives that connect with the intended audience and deliver tangible business outcomes.
Interlace studio is built on the idea that great design is the result of carefully interwoven elements, strategy, aesthetics, and storytelling. We bridge the worlds of fashion, luxury, and culture, crafting brand identities and digital experiences that feel seamless, intentional, and enduring. Like the intricate threads of a tapestry, our approach brings together precision, minimalism, and narrative depth to shape brands that are both visually striking and strategically powerful. Every project is an exercise in balance, where design meets meaning, and where creative direction transforms into a lasting identity. By blending innovation with timelessness, we ensure that every brand we work with is not just seen but truly felt.
I worked closely with founder Conna Walker, leading a team of four senior designers to oversee all creative aspects of the brand. I redefined House of CB’s visual identity, elevated its creative direction, and spearheaded digital innovation. My contract has now concluded with the successful completion of key projects, including a brand refresh and e-commerce evolution. Key Achievements: . Lead with Vision: Inspire and direct a multidisciplinary creative team . Redefine Identity: Spearheaded a fresh, cohesive visual identity . Strategic Partnership: Work closely with the founder to refine the brand’s creative direction. . Digital Innovation: Led the creative overhaul of our next e-commerce platform. . App Development: Designed House of CB’s first mobile app . Cross-Channel Consistency: Developed creative strategies across digital and print . Project Oversight: Managed project roadmaps and budgets
Collaborating with a range of fashion and luxury clients within the FLUX team. Clients (non-exhaustive): Balmain Beauty, Zegna, Rabanne, Maui Jim, Penfolds . Lead a multi-disciplinary team on Strategy, Digital Design and Brand Identity projects. Manage 1 direct report.
As a direct report to the founder Han Chong, I lead the Brand Creative Team to launch new consumers’ experiences and international marketing initiatives. Responsibilities: . Manage and lead a multi-disciplinary creative team (graphic designer, copywriter, photographers, all external creative partners, producers and our digital agency Alpenite). . Define the Brand Creative Direction strategy, in direct coordination with the founder and collaboratively with e-commerce, production and sales, and lead its day to day execution. . Relaunch our e-commerce platforms (website 2019, social stores 2020) successfully, and participate in initiating our digital paid initiatives with marketing teams. . Launch the first kidswear collection in 2021 . Define our vision and creative ideas across digital and print for all lookbooks, editorial photoshoots, campaigns, and shows. . Work with the Head of Merchandising & Storey Studio on developing our store in NYC. . Plan, organize and coordinate departmental project roadmaps, including budgets. www.self-portrait-studio.com
After six transformative years of freelancing, I decided to close Bureau Bruno. In its place, Interlace Studio has been born to effectively embrace and shape the future of brand storytelling, design, and digital experiences. At Bureau Bruno, I led a freelance multidisciplinary team that combined creativity with strategy, working closely with founders and leadership teams to redefine visual identities, lead rebrandings, and develop digital experiences for luxury and fashion brands worldwide. Key Responsibilities: • Leading a freelance creative team • Redefining brand visual identity • Developing digital experiences • Image direction and visual storytelling Clients: Balmain Beauty, Zegna, Valextra, Karl Lagerfeld, Montblanc, Lululemon, Farfetch, Galeries Lafayette, Tribù, Rinck, Sans Souci, L’Estrange, Sixteen, Purple PR, Octave Octave, Studio Boum, House of CB, Sara Hemming Studio...
. Content creation strategy, development and execution of digital, and print concepts . Design from scratch and development of the brand first e-commerce website . Creation of a high-quality printed magazine that is both tactile and precious, supporting, evoking and celebrating the atmosphere around the brand’s authenticity
. Design and Art Direction for the e-commerce experience . Content Art Direction for the launch of Lip Velvet Lipstick . Content Art Direction for the September Runway Show 2016
. Ferragamo Campaign Website . Hermès, Le Monde d’Hermès Branding . Apple Watch Hermès Campaign Website . Ferrari In-Store Digital Experience . Lancôme, Completion Finder Website
. Digital Art Direction of the new Zenith Watches and Veuve Clicquot digital flagship. . Ruinard campaign website Award — FWA mobile of the day, Veuve Clicquot / 17-10-13
Digital Art Direction for Guerlain: Rouge Automatique Lipstick / Shalimar Parfum Initiale / Parfum La Petite Robe Noire