Laurent Chupin

I have several years' experience acquired in different sectors, such as the hotel, luxury and fashion industries, where I had the opportunity to develop my knowledge in the following areas: business development strategies, setting up partnerships, communication and press relations, organization and management of various prestigious events. Thanks to these different experiences, I was able to acquire solid expertise in the conception, coordination and implementation of unforgettable experiences for the Brands or Houses that placed their trust in me. My career has enabled me to collaborate with prestigious partners , ensure impeccable logistics and guarantee a tailor-made service, corresponding to the expectations requested. I have excellent interpersonal skills, great organizational rigor and the ability to manage exciting projects. I am able to make proposals, take the initiative and be creative and I know how to manage priorities and an intense work rhythm. I really like the diversity offered by interim assignments specially. I live between Paris and Barcelona for several years and my multilingual capabilities—with fluency in French, English, and Spanish—have allowed me to work effectively across international markets and coordinate different initiatives, such as PR and events. My expertise includes: Strategic PR Development: I have successfully created and executed comprehensive PR strategies that increased brand visibility and supported business goals for organizations. For each campaign, I've ensured alignment with overall marketing objectives while measuring success through meaningful metrics. Media Relations & Content Creation: I excel at crafting compelling press releases, blog articles, and other communications materials that capture audience attention and generate media coverage. My writing skills are complemented by my ability to build lasting relationships with journalists and media contacts. Event Management: I have organized numerous successful press conferences, product launches, managing all aspects from concept to execution. These events have consistently generated positive coverage and strengthened stakeholder relationships. VIP and Influencer Management Experience Throughout my professional career, I have developed exceptional expertise in managing relationships with high-profile VIPs and influencers across fashion industry. My approach combines meticulous attention to detail with strategic communication skills, allowing me to anticipate needs and deliver personalized experiences that exceed expectations. I have successfully coordinated complex schedules, negotiated partnerships, and resolved sensitive situations with discretion and professionalism. My ability to build authentic, trust-based relationships has consistently resulted in increased engagement and long-term collaborations. I possess a deep understanding of the unique requirements of public figures and maintain the perfect balance between accessibility and respecting boundaries, always ensuring that interactions align with both the individual's personal brand and our organizational objectives. ✔ Press Relations & Communication Media strategy (Fashion & decoration press, lifestyle, economic) ✔ 360° Event Management Product launches, logistics & technical management, VIP coordination, PR ✔ Digital & Influence, Social media strategies, influence campaigns, reporting, ROI ✔ Management & Leadership, team management, partnership development Key Achievements ✔ Press relations for Pepe Jeans x Lila Moss, Nicola Peltz & Brooklyn Beckham, Hackett x Jenson Button, Matthew Goode campaigns 50th anniversary Balmain Hair ✔ Project manager for ST Dupont's 150th anniversary at the Hôtel de Crillon ✔ Media management for "Les Journées Particulières" by Maison Chaumet, "Opening of the Burberry boutique on Faubourg St Honoré" "Fashion shows for JP Gaultier, Chloé, Kenzo, Isabel Marant..." ✔ Launch of the eco-responsible concept for Vinci real estate (Economic Press) ✔ Organization of press trips for the Kering Group in Italy Maisons du Monde Foundation (CSR) ✔ Launch of Brad Pitt's cosmetics line "Beau Domaine Skincare" at the Printemps dome, Paris and Domaine Perrin, Provence