I am a dedicated, efficient, and enthusiastic professional with 23 years of experience in Press and PR. I am a credible and loyal collaborator, and a meticulous organizer possessing excellent communication and team working skills. Having an active commitment to continuous improvement and quality standards, I work earnestly to create a positive atmosphere that motivates Teams and builds engagement. Having a strong results orientation, I use my sense of organization, my capacity for initiative and my strength of conviction to achieve objectives. Recognized experience in Fashion, Beauty, Lifestyle and Luxury. Skills offered to companies wishing to improve their visibility with the public: press relations, social media strategy, influencer campaigns, event organization Références RP & influence : Groupe Kering Italie/Beau Domaine Skincare/Hackett/Pepe Jeans/ Façonnable/Rossignol/ Balmain Hair/Maisons du Monde/ibeliv/Vinci Immobilier Références évènementielles : Chaumet/Burberry/ST Dupont/L’Oréal/Maisons du Monde/ Vinci immobilier/Sapins de Noël des Créateurs
Press & Influence Manager Noun Conseil Agency, Paris PR agency specializing in public and press relations, event organization ● PR: Press relations – media strategy – press release writing – advertising campaign management – press trips – ROI ● Digital: ERP – strategies – influencer campaign – social networks – KPIs (Kering Italy, Pepe Jeans, Balmain beauté, Hackett, Façonnable, Maisons du Monde) ● Event: Event organization – project management – logistics – budgeting – guest management – promotion – video recording – VIP protocol (Chaumet, Burberry, L’Oréal, ST Dupont, Rossignol, Vinci real estate)
Les Sapins des Créateurs, Paris International exhibition featuring top Fashion, Luxury and Designers labels, as Chanel, Dior, Louis Vuitton, Gucci, Zaha hadid, Andrée Putman, Norman Foster… ● Budgeting – Set design – Production – Team supervision & management (15 people) ● Exhibitors’ management – VIP – Protocol – Design and follow-up of invitations ● Sponsors search (Evian, Mercedes, L’Oréal, Ladurée, Ministère de la Culture) ● Press relations (TV, radio) – Press conference organization ● Production of the TV program relaying the inaugural opening (TV5Monde) ● General organization of the event and charity auction benefiting the Carla Bruni-Sarkozy Foundation
Hotel 4 * Camper, Barcelona ● Privatization and rental of the hotel spaces ● Implementation of brand standards for the events departments ● Supervision and management of Teams (from 6 to 20 people) ● Customer relations – Customer experience - Budgeting ● Convention organization – Group management – Banquets & weddings
Directeur de la communication PARIS MODES – Paris (Société spécialisée dans la production d'un programme télévisé de 52' sur les défilés de mode à Paris, Londres, New-York et Milan, avec diffusion de l’émission hebdomadaire sur la chaîne Paris Première -Relations publiques de la productrice & présentatrice Marie Christiane Marek -Organisation des ITW télé et radio – Organisation des conférences de presse -En charge de la stratégie et de la conception des évènements pour le lancement des émissions en France et à l’international -Gestion et supervision de la captation d’évènements pour les clients de la société de productions (Live Chanel -–Défilés Kenzo/Jean-Paul Gaultier/Chloé/Isabel Marant -Evènement Chopard/Valentino -En charge des productions de films institutionnels et corporate (LVMH/Dior...)
Since we work together ( more than 10 years ) Laurent consistently demonstrated exceptional skills in media relations and strategic communication. He possess a deep understanding of the industry and a natural ability to foster strong relationships with journalists and stakeholders. His creativity and proactive approach have significantly enhanced our missions. I highly recommend Laurent without reservation.