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Veronique Rousseau

General Manager Marketing
Portfolio website
https://www.e-marketing.fr/Thematique/retail-1095/Breves/Quelles-priorites-Yves-Rocher-355655.htm
About

MARKETING AND DIGITAL DIRECTOR - CLIENT & OMNICHANNEL TRANSFORMATION #RETAIL #ECOMMERCE Passionate about the client & the product, I am aiming for a new challenge in a business-oriented company, with transformation stakes,

Previous Brands
Spl Destination Rennes
Yves Rocher
Yves Rocher France
Work Experience
GENERAL MANAGER
Jan ‘22 - May ‘22
Spl Destination Rennes

Develop Affairs & Leisure tourism for Rennes Metropole

MARKETING DIRECTOR
Sep ‘14 - Dec ‘21
Yves Rocher France

Turnover 2019 : 621M€ - 8M° Clients -Reporting to the CEO - 45-50 people - Omnichannel transformation context 4 departments : CRM & Data Business Intelligence (2014) - Trade Marketing (2017) - Operational Marketing Products (2019) Contribute to the market strategy : diagnosis - 3Years Plan- Turnover Forecasts Manage the 360 marketing plan for Retail & Ecommerce (Themes, Assortment, Pricing & commercial policy)- Investments 60 M€ - Define & Implement CRM Retail & ecommerce plan, international master Define & Implement Retail marketing plan (permanent and animation merchandising) Contribute to the product development of the brand Lead the commercial policy transformation (gifts & promotions) Lead omnichannel projects : Data, New loyalty program, Salesforce campaign management tool , Convergence of Retail & ecommerce marketing plans Development of the market share and brand expertise image Many prizes won for the brand in France (Retail, E-commerce, Customer Relationship)

MAIL ORDER BUSINESS DIRECTOR
Sep ‘09 - Dec ‘16
Yves Rocher France

45 people - Responsability of the Mail Order business P/L Manage revenu decline and maintain profitability Implement a new marketing plan, adapted to a senior customer target Implement a new Franco-German organization Over-performing Results - Managerial Success

COMMERCIAL COMMUNICATION DIRECTOR
May ‘04 - Sep ‘09
Yves Rocher

20 - 30 people . : In a very promotional brand,the stake of these 2 jobs was to create 2 new international departments, one for Mail Order Organization (2004-2007) and the other one for Retail (2007-2009), in order to : Develop communication toolboxes & insure their international deployment Lead the transformation of the store's commercial animation areas (new concept in 2008) Evolution within Mail Order Department

Mail Order Active Customer Manager
Jan ‘99 - Jan ‘03
Yves Rocher France

Develop the loyalty of customers (4millions of Clients)

Mail Order New and Passive Customer Manager
Jan ‘97 - Jan ‘98
Yves Rocher France

Develop the loyalty of new customers & develop the retention plan for inactive clients

Mail Order Campaign Chief
Jan ‘94 - Jan ‘96
Yves Rocher France

Operational Marketing : Managing 4 mail order campaigns and the following activities activities: business performance analysis, offer , communication flow (from brief to printing) , logistic , customer satisfaction

Languages
English - Work Proficiency
German - Basic
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Permanent Positions
Freelance Assignments
Hourly Consulting
Education & Training
PARIS DAUPHINE PSL - UQAM
‘18 - ‘20
MBA
EXECUTIVE MBA
ECOLE SUPERIEURE DES
‘90 - ‘93
Master 2
ESSCA
Rennes, France