Willow Liu
I bring hands-on retail experience from Dior and EUWEMARK, excelling in consultative selling, personalised service, and visual merchandising. Skilled in stock management and engaging customers in fast-paced luxury environments, I adapt quickly and am passionate about delivering outstanding in-store experiences in beauty and womenswear.
Applied consultative selling techniques to guide purchase decisions and maximise conversion. Achieved £2,000 in single-day sales, demonstrating strong commercial awareness and persuasion capability. Built customer relationships through personalised service and product education. Analysed customer needs, preferences, and behavioural cues to provide tailored product recommendations.
Delivered an integrated in-store campaign, increasing sales by 150% and enhancing customer experience. Proposed and implemented the automation of manual stock management by introducing a digital tracking system, which improved operational efficiency by 14% and streamlined inventory processes. Applied creative visual merchandising and seasonal campaign planning to drive store engagement and conversion.
Managed the multi-channel paid campaigns across Google, Meta and TikTok. Optimised the paid media strategy by balancing ad spend between TikTok and Meta, resulting in a 20% increase in conversion during the campaign. Supported TikTok Live launch and co-hosted 5 live sessions, strengthening the brand's presence on new social channels. Conducted market and competitor analysis by platform: Statista, Similar web, Google analytics, recommending a premium branding strategy that strengthened brand identity and improved brand engagement rate by 3%
Led the project planning and distributing tasks covering market research, user behavior analysis and campaign planning. Conducted mixed-method market research, analysing over 1,500 data points using statistical analysis, Google Analytics, and digital ethnography to identify and define audience profiles. Created an integrated fashion marketing campaign for MOSS in City of London, combining a fashion show event with a TikTok challenge activity to engage with Gen-Z audiences. Delivered a well-executed project and presentation that were highly recognised by judges, ranking 3rd among all teams.
Designed and executed country-specific marketing strategies for the UK and US markets, achieving a steady 6.7% MoM growth in brand awareness through tailored promotional campaigns. Collaborated with competing teams to integrate industry resources and optimize supply chain and sales strategies, successfully achieving 2nd place in the competition.
I am writing to recommend Willow, who worked under my supervision at EUVEMARK boutique in the role of sales representative As the Store Manager, I had the opportunity to observe Willow’s performance closely on a daily basis. During this period, Willow consistently demonstrated a strong work ethic, reliability, and a professional attitude. In a fast-paced retail environment, she handled multiple responsibilities efficiently, including customer service, sales support, and daily operational tasks. She adapted quickly to store procedures and showed a clear willingness to learn and improve. What stood out most was Willow’s ability to communicate effectively with both customers and colleagues. She approached customers with confidence and empathy, resolved issues calmly, and contributed positively to the overall customer experience. As a result, she became a dependable team member whom I trusted during busy shifts. Based on my experience working with Willow, I am confident that she would be an asset to any organization. I strongly recommend her for future employment or academic opportunities and believe she will continue to perform with dedication and integrity.