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Marwa Shamou

Motivated LLB student with retail and leadership experience, delivering strong customer service, sales, and team results
About

I bring strong experience in beauty, luxury, and high street retail, excelling in sales, customer service, and team support. Skilled in product knowledge, upselling, and personalised consultations, I adapt quickly to new shop floors and consistently exceed targets in fast-paced environments.

Previous Brands
Black Sheep Coffee
Kenneth Elliott & Rowe Solicitors
Boots
Loris Parfum
WILKINSON
Work Experience
Supervisor Barista
Apr ‘25 - Apr ‘26
Black Sheep Coffee

Promoted to Supervisor after 5 months in recognition of strong performance. Memorised foundational knowledge of the tasting notes of 5 distinctive coffee beans (place of origin, tasting notes, time of discovery) and developing a personal system to promote the purchase of these beans. Proficient in expression machine operation, ensuring the delivery of high-quality coffee beverages. Average amount of time spent making beverages: 1.36 seconds. Appointed with the responsibility of knowing 35+ beverage recipes alongside the frequently introduced limited seasonal drinks. Maintained the responsibility of managing financial records of profit made weekly, till operation and cash management. Provided the required evidence and records of mandatory regulations and legal obligations of the franchise store (Trail). Trained and onboarded 6+ new team members, supporting team development and performance. Responsible for shift operations including team supervision, customer service, and financial management; exemplified leadership by coordinating staff inspections to secure a 5-star EHO hygiene rating. Handle customer queries and complaints, ensuring high service standards are maintained (exceptional service is evidenced in several google reviews mentioning specifically me). Directed and contributed to marketing initiatives including TikTok campaigns and influencer outreach.

Legal Intern
Jun ‘24 - Aug ‘24
Kenneth Elliott & Rowe Solicitors

Provided daily communication with clients, offering updates and legal advice on matters such as Will execution with supervision and guidance, lease drafting related to sale of properties and labour disputes. Successfully contributed to an adjournment request for a divorce case following complications that delayed proceedings for over a year, thus gaining experience in handling unforeseen legal challenges. consisted of paralegal work; drafting and submitting portfolios and summaries of cases and assisted civil lawyers in developing defences against judicial review challenges arising from Home Office decisions.

Beauty Advisor (Retail Sales Assistant)
Apr ‘24 - Mar ‘25
Boots

Delivered personalised beauty consultations and full-face make-up applications, consistently receiving positive customer feedback and repeat clientele, aiding me to regularly exceed commission-based sales targets. Consistently met sale targets, achieving 100% + of KPI's; Followed merchandising guidelines and ensured constant shelf product availability to maintain high organisational stands of the store. Demonstrated initiative in supporting team sales performance and maintaining high service standards across the shop floor, contributing to a 10-15% uplift in daily sales during peak trading periods. Maximised revenue by proactively recommending complementary products based on customer needs, using effective communication and insights gained from earlier interactions.

Luxury Sales Associate
Jan ‘23 - Feb ‘24
Loris Parfum

Delivered personalised 'white glove' service prioritising providing the customer with experience rather than mere transactions. Executed by providing in-depth fragrance consultations tailored to individual preferences and occasions; achieving 110-125% of monthly KPI's through strong product knowledge. Built and maintained a portfolio of respected clients through personalised outreach, follow-ups and special event invitations; contributing to high repeat customer rates and strong brand loyalty. Evidenced by customers referring me as their associate to their connections. Demonstrated expertise in luxury product storytelling, confidently communicating fragrance notes, brand identity and heritage, products materials and craftmanship and exclusivity to drive purchase decisions. Operated POS systems accurately, manage inventory and follow all luxury-specific company policies and procedures.

Retail Sales Assistant
Jan ‘22 - Nov ‘22
WILKINSON

Provided daily communication with customers, offering updates such as current promotions and reiterated information and advised on exchange guidelines, payment policies and security policies on. Successfully managed on a day-to-day basis business operation which would include selling various in-house Wilkinson products by explaining unique features and occasionally demonstrating the application of products. Created attractive product displays to increase customer interactions and experiences, boost sales, and generate good reviews.

Retail Experience
Retail Category
Luxury
Premium
Other
High street
Work Environment
Shopping centre
High street store
Pop-Up
Product Category
Beauty & Fragrances
Accessories
Other
Responsibilities
Greeting
Client Help
Complaint handling
Aftercare
Upselling
Cash register
Transactions
Returns & Exchanges
Packaging
Online orders fulfilment
Client Advising
Product demos
Styling
Health & safety
Open/closing store
Order preparation
Store Maintenance
Stock control
Stockroom management
Delivery processing
Inventory control
Product labelling
Product setup
Languages
English
Arabic
Education & Training
University of Westminster
‘23 - ‘26
LLB Law
bachelor
Loxford School
‘21 - ‘23
A-Levels
high_school
Loxford School
‘16 - ‘21
GCSES
high_school