Carolyn Massey
Creative, cerebral and emotionally intelligent global menswear design leader, I thrive on coaching and empowering diverse design teams to be the best versions of themselves. A curious mix of entrepreneurial and creative I bring clarity and strategy to design leadership, setting clear destinations and allowing the teams to own their journey. A change agent, I question the status quo, and seek continuous improvement in process and product. As a pure product designer, keen researcher and storyteller, I seek authenticity to the smallest detail, embedding DNA and ownership into product whilst ensuring vision is strictly through the dual lenses of brand and trend.
Design Director across Mainline Menswear (Catwalk), Womenswear, PS, Footwear and Accessories, Collaborations.
Full responsibility of all apparel product groups within the mainline menswear business unit.
Further responsibility of directing shirting range. Full offer, from casual to formal
Additional responsibility of new business unit relaunching Hilfiger Sport Mens apparel - performance through athleisure, across knits and woven product including technical outerwear
• Responsible for Sweaters, T shirts, Polos and Heavy weight knit product • Driving key product strategy: including relaunch of iconic essential styles with 1985 concept • Collaborating on seasonal concept & colour • Leading, managing and appraising a team of 10 designers
Urban Revivo is a 15 store strong brand across Asia and Europe, as well as online at www.urbanrevivo.com and TMall.com • Owning and delivering seasonal concept for this fast fashion retailer • Leading a team of 37 Formal and Casual designers across all product areas across the full product lifecycle • Based in London, with regular long periods in China to work with team and for research
Consulting for global brands to support them to tread the line between relevance and commerciality
Next is a UK based high street retailer trading online and with over 600 stores worldwide. • Identifying and delivering on-brand seasonal concepts across all product areas to the menswear department and business. Seeking opportunities for growth. • Managing, appraising and leading a team of 20 Formal and Casual designers across all product areas including accessories and footwear across the full product lifecycle. • Working hand in hand with buying, merchandising, styling and retail teams to ensure continuity of message • International travel for research in LA, Tokyo, NY, Paris and Scandinavia. • International travel for fabric and supplier meetings at Premiere Vision, Texworld, Spin Expo, Shanghai Fabric Fair. Etc.
Lyle & Scott is a 140 year old Knitwear brand with true Scottish golfing and fashion heritage. Lyle & Scott sells globally through wholesale and lisencing channels. • Leading, creating and delivering on brand Creative and Design direction for seasonal and pre-lines for both Fashion and Sport (Golf) lines, including footwear and accessories. • Creative License Management across fashion, eyewear, sport, footwear and childrenswear lines with global territories. • Leading a team of 8 designers, product developers and techs.
howies is an independently owned outdoor and performance sport apparel brand based in West Wales. Designer/Consultant across mens and women's casual and sport (cycling and running) apparel, working across all product areas.
Creative and Design consultant to luxury Savile Row based tailoring brand Kilgour. Focusing on design and fabric selection of Kilgours' iconic tailoring.
Designing a full British made Hunting and Equestrian wardrobe. With Weatherill I wanted to get back to the brand DNA, so using my sources found a Weatherill made hunting suit in the Museum of London and used this as a starting point for the collection. This also included designing and developing British made hunting accessories.
Creative Director and owner of self-started menswear brand, which sold internationally over a period of 14 seasons. • Full Design, Creative, and Art direction • CM was one of the first recipients of the British Fashion Councils’ "New Gen Men" award (with sponsored supporting catwalk at London Fashion Week by Topman), which continued for three consecutive seasons. The line had its own distinct style, creating commercial workwear and military inspired pieces, to sit alongside tailoring and knitwear, all with a very British feel. • Notable stockists of the line include Opening Ceremony (NY, LA, Tokyo, London) Dover Street Market, Liberty, Asos.com and Assembly. CM was stocked in 3 continents globally. Collaborations included Asos.com and Topman. • I was invited to showcase the line in showrooms and catwalks in Paris, Milan, London, Vancouver and Tokyo.