Gunes Guner

Güneş Güner Creative Director | Fashion & Brand Strategist | Trend Intelligence Consultant London, United Kingdom Güneş Güner is an internationally experienced Creative Director, Fashion and Brand Strategist with 30 years of expertise across fashion, luxury, retail and consumer intelligence. Her career spans creative direction, brand positioning, collection strategy and product development, combining a strong design perspective with commercial insight and a deep understanding of evolving consumer behaviours. Working across international markets, she advises fashion and lifestyle brands on creative strategy, collection architecture, trend forecasting, colour intelligence and product positioning. Her approach connects cultural and consumer insights with commercially relevant design solutions, helping brands build distinctive identities and more effective collections. She has held senior creative and strategic roles, including Creative Director at T-Fashion, an AI-powered fashion intelligence platform, and Creative Director at Colin’s and SUMONE. She was the Founding Fashion Director of GQ Türkiye and Fashion Week Director of Mercedes-Benz Fashion Week Istanbul, alongside creative leadership and consultancy experience with brands including Cacharel and Damat Tween. Her international portfolio includes collaborations and projects involving Nike, Inditex, Louis Vuitton, PVH Group, Boyner, Garanti Bankası, KPMG and leading fashion industry organisations. Alongside her consultancy work, Güneş is an experienced fashion educator, lecturer and corporate speaker. She develops and delivers programmes exploring fashion strategy, trend intelligence, colour psychology, consumer behaviour, personal and corporate image, inclusivity and the relationship between clothing and identity. As Founder and Director of Gunes Guner Ltd in London, she works at the intersection of creative vision, consumer intelligence and commercial strategy, supporting brands through transformation, innovation and growth. Areas of Expertise * Creative Direction & Brand Strategy * Collection Architecture & Product Development * Fashion Trend Forecasting & AI-Driven Intelligence * Colour Strategy & Consumer Insights * Luxury, Premium & Contemporary Fashion * Brand Identity & Creative Positioning * Fashion Marketing & Retail Strategy * Corporate Training, Workshops & Public Speaking