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Open to Permanent
Open to Permanent

Pearl Abraham

Passionate Fashion Enthusiast & Management Aficionado | Exceptional Communicator | Quick Learner
About

With a foundation in customer service from my time at Costa Coffee, I excel in fast-paced retail settings. My leadership role as Fashion Director and experience with diverse responsibilities have honed my skills in client help, styling, and upselling across premium womenswear, menswear, and accessories.

Previous Brands
Costa Coffee
Kochi Design Week
MyCaptain
Sacred Heart College
Utopian Dystopia
Virgin Active
Adéko & Co
Sunny Diamonds
Sports Direct
Work Experience
Sales Associate
Jun ‘25 - Now
Sports Direct

Serve approximately 100 customers per shift, providing tailored product recommendations across footwear, apparel and sportswear. Build customer trust through patient advice, product comparisons, and needs-based selling. Recognised for professional service and product knowledge, with customers returning and requesting assistance by name. Trusted to oversee busy shop floors independently during peak trading periods. Support sales through relevant add-ons, membership sign-ups and commission footwear sales. Handle Click & Collect, online orders, availability enquiries and issues across multiple departments. Support new colleagues and communicate operational updates during management handovers.

Social Media Marketing Assistant
Sep ‘24 - Mar ‘25
Adéko & Co

Creating and curating engaging content to enhance brand visibility, contributing to a 30% increase in reach across key digital platforms. Conducting audience analysis and implementing tailored content strategies, leading to a 15% growth in follower engagement on LinkedIn. Managing platform strategies and analyzing performance metrics to optimize content and boost audience engagement. Assisting in executing marketing campaigns, ensuring alignment with brand values, and improved audience retention.

Team Leader
Apr ‘24 - Sep ‘24
Virgin Active

Managed inventory and stock orders, reducing food waste by 15% while ensuring consistent product availability. Supervised a team of 5-8 employees, enhancing productivity and fostering a collaborative work environment. Delivered excellent customer service, achieving 98% satisfaction by resolving inquiries and complaints effectively. Streamlined supplier coordination, ensuring timely deliveries and zero stockouts during high-demand periods.

Barista
Nov ‘23 - Apr ‘24
Costa Coffee

As a beginner-level barista at Costa, I adeptly manage the till, handle customer interactions with professionalism and courtesy, preparing several beverages,maintain cleanliness standards, and assist with closing shifts. Embracing the learning curve, I engage in on-the-job training to master the art of crafting beverages. Each shift offers an opportunity to hone my skills and deepen my understanding of coffee culture. With dedication and enthusiasm, I strive to deliver exceptional service and contribute positively to the Costa team.

Luxury Sales & Client Experience Assistant
May ‘23 - Aug ‘23
Sunny Diamonds

Delivered personalised service within a luxury jewellery environment, understanding client needs and guiding product selection. Built client relationships through product knowledge, attentive communication and a polished service approach. Supported sales by presenting products according to individual preferences, occasion and budget. Maintained high standards of product presentation, store operations and customer experience. Developed knowledge of luxury jewellery, diamonds, gold and the expectations of premium customers.

Campus Ambassador
Dec ‘22 - Jan ‘23
MyCaptain

As the My Captain Campus Ambassador, I serve as a liaison between students and the organization, fostering engagement and awareness of My Captain's programs and opportunities. My responsibilities include promoting events, recruiting participants, and providing support to ensure a seamless experience. I act as a representative, conveying feedback and insights to improve the program's effectiveness. Through effective communication and leadership, I inspire fellow students to explore diverse learning opportunities and empower them to pursue their passions and ambitions.

Guest Management
Nov ‘22 - Dec ‘22
Kochi Design Week

As a Guest Service Assistant at Kochi Design Week, I played a pivotal role in ensuring a seamless and enjoyable experience for attendees. My responsibilities included welcoming guests, providing information about the event schedule and exhibits, and addressing any inquiries or concerns they may have had. With a keen eye for detail and strong communication skills, I facilitated the registration process and assisted with logistics to maintain the flow of the event. Additionally, I actively engaged with visitors to gather feedback and enhance their overall experience. Through my role, I contributed to creating a welcoming and engaging atmosphere that celebrated design innovation and creativity at Kochi Design Week.

Fashion Team Head
Sep ‘22 - Mar ‘23
Sacred Heart College

As a Fashion Team Leader during my Bachelor's, I spearheaded collaborative efforts, fostering creativity while ensuring cohesion among team members. From overseeing design projects to coordinating fashion shows, I navigated diverse responsibilities with effective communication and organizational prowess. Balancing artistic vision with practical considerations, I played a pivotal role in decision-making processes, always mindful of timelines and budgets. Through motivation and inspiration, I cultivated a dynamic environment, honing my leadership skills amidst the ever-evolving landscape of the fashion industry.

Marketing Intern
Jun ‘22 - Jul ‘22
Utopian Dystopia

As a Marketing Intern at Utopian Dystopia , I immersed myself in a dynamic environment where creativity met strategic planning. Collaborating with seasoned professionals, I gained hands-on experience in developing marketing campaigns, conducting market research, and analyzing consumer trends. From content creation to social media management, I actively contributed to enhancing brand visibility and engagement. Through this role, I honed my skills in communication, analytics, and project management, while gaining valuable insights into the intricacies of the Indian market. It was an enriching experience that fueled my passion for marketing and prepared me for future endeavors in the industry.

Retail Experience
Retail Category
Premium
Luxury
High-end luxury
High street
Work Environment
Other
Boutique
Shopping centre
Pop-Up
Flagship store
High street store
Travel retail
Outlet
Product Category
Womenswear
Menswear
Accessories
Watches & Jewelry
Beauty & Fragrances
Footwear
Responsibilities
Greeting
Client Help
Complaint handling
Aftercare
Styling
Upselling
Cash register
Packaging
Online orders fulfilment
Product setup
Product labelling
Delivery processing
Stockroom management
References
Anonymous
Worked in the same group - Fashion Team Head, Sacred Heart College
Sep 2022 - Mar 2023

Pearl is a very hardworking person and will make sure the work given to her will be complete and done to the best of her ability. It was my pleasure to have worked with someone as dedicated as her.

Languages
English - Fluent
Malayalam - Native
Hindi - Work Proficiency
French - Basic
Education & Training
Northumbria University
‘23 - ‘25
Masters in Luxury Brand Management
Management
Sacred Heart College
‘22 - ‘23
Bachelor’s in Mass Communication and Journalism
Arts