Yujie Liu
Bilingual luxury professional with strong experience in boutique sales, HNW client engagement, and fine jewellery knowledge. Trained in jewellery design and GIA-certified, with a deep understanding of product storytelling, craftsmanship, and CRM strategies. Proven track record in exceeding sales targets, cultivating loyal client relationships, and delivering exceptional service in high-end showroom, boutique, and auction environments.
• Deliver exceptional client experience, welcome clients, understand their needs, and provide personalised service aligned with luxury standards. • Drive sales performance. Achieve individual and team targets through product expertise, storytelling, and cross-/up-selling. • Develop and maintain client relationships, build loyalty via CRM tools, and follow up. • Support visual merchandising and brand presentation, maintain displays, ensure showroom standards, and reinforce the Maison’s image. • Contribute to store operations, assist with stock management, product handling, and smooth day-to-day boutique functioning.
• Delivered tailored experiences to HNW clients during private showroom appointments, leading to repeat visits and exclusive sales opportunities • Assisted with visual merchandising and showroom display, maintaining high standards for luxury retail • Represented the brand at events, directly engaging 30+ VIP clients and generating new client leads • Led CRM outreach using MailChimp and WhatsApp, nurturing lasting relationships with clients. • Streamlined stock processes with AI tools, improving efficiency and product availability by 70% • Coordinating between the sales and production teams.
• Developed social media and website content for silver and antiques. • Verified auction catalogues and item details, managed and edited catalogue descriptions • Coordinated and conducted live online auction broadcasts
• Prepared sale summaries, financial reports and sales invoice reports. • Organized, processed, and dispatched customer orders, ensuring timely and accurate fulfillment of products. • Conducted market research to support the sales team
• Organized events with brands to attract consumers and raise brand awareness • Introduced products and product sales, assisting with product photography • Copywrote for Chinese social media, such as RED and Weibo