A luxury marketing professional, based out of Paris. Been a dynamic, work-centric and an enthusiastic team player through my corporate experience across Europe and Middle East. My experience in the role of Retail operations, B2B and B2C Sales, and Marketing events, has provided me with the necessary skills in target based sales, logistics, and procurement. While working as a operations executive in Dubai, I actively engaged my team in estimating demand in new markets, creating advertisements, Logistics, and procurement, conducting full sales cycle from retail to after-sales services - tools CRM in Middle East, Indian Ocean Islands and Latin America. Starting in 2022, with 3 years of corporate experience in the Marketing and supply chain industry and a confidence that I have perfected my soft skills such as stress management, empathy, team management, and leadership skills, I found that my true passion was in Luxury retail industry. My strong work ethic, and yearning to learn something new, set me off to Paris to learn more about the industry and become a part of the French corporate structure.
Inventory management - Strategically monitored stock levels and coordinated inventory replenishment for Maison Assouline's flagship stores in London and Paris, ensuring optimal stock availability and preventing stock-outs. Drop-ships - Spearheaded drop-ship processes and inter-company transfers, optimising inventory balance and reducing discrepancies in returns and refunds through meticulous use of NetSuite ERP. B to B Operations - Led the end-to-end management of wholesale and franchise operations in Turkey and South Korea, including purchase order processing, invoicing, and export documentation, resulting in seamless B2B transactions. Leading the opening and set up of flagship store in Riyadh - setting up Shopify, NetSuite, F&B purchases, targets and adherence of SOPs for store managers and retail associates. Special Requests - Coordinated the import and re-export of press shipments, corporate gifts, and executive handouts, ensuring timely and accurate delivery. Invoicing - Upholding company standards and Export tax regimes to ensure compliance. Highest level of understanding of ERP tools like Shopify and NetSuite, to optimise day-to-day retail logistics operations and drive operational excellence.
Position: Assistant Product Manager (Global Market) • Support Agile Product owners in the implementation of product and then follow-up via bugs correction, testing, UAT phases - using tools such as JIRA and Confluence. • Organise and lead design thinking workshops to deliver new UI / UX features on in-house CRM app - “The View” for the marketing team to enhance customer in-store experience. • Using Salesforce Service Cloud implemented warranty extension program for maison Baume et Mercier and defined customer journey maps to include clients excluded from warranty program. • Built adoption reports and Google Looker Dashboard in order to display relevant KPIs for our Maisons.
• Secured and finalised 3 long-term contracts, contributing significantly to overall business revenue of 249,000 AED for FY 2022. Optimised Freight and shipping costs by 7% for the year 2021-22. • Leading sales processes and lead generation. Enhanced financial accountability as well as streamlined the overall BI process, resulting in overall increase in sales by 29% for the year FY 2021. • Led a team of 3 people for the execution of shipping, branding, export sales, and Trade marketing fairs like - INTERCEM, Concrete EXPO 2021 - Dubai. • Implemented CRM software HubSpot, LinkedIn Sales Navigator along with leveraging Microsoft Excel for effective data management, resulting in improved business intelligence and streamlined operations. • Conducted Email marketing campaigns, cold calling, consumer and market analysis to identify opportunities for up- selling and cross-selling of products. • Played a key role in P&L management, competitor analysis, contributing to informed decision-making.