🚀🌍 As a dynamic growth marketing professional with a robust international background, having lived across the UK, France, Germany, and India. I have a track record of driving significant growth through data-driven marketing strategies and innovative brand campaigns. At Fit Collective, I enhanced product demos, resulting in increase in user engagement, and improved targeted customer outreach efficiency. At Thread Cult, I boosted online sales and led a sustainability campaign that reduced carbon footprint. My experience at Souled Store saw an enhancement in organic reach through a dynamic content strategy and an increase in influencer campaign efficacy. Core competencies include data insights, market research, digital marketing, SEO, CRM, product launch, and user engagement, with proficiency in tools like Tableau, Google Analytics, and Shopify. I am passionate about leveraging creative and strategic marketing solutions to drive brand success and am actively seeking new opportunities in the UK. I love connecting with new people, reach out to me at nandita.ranasaria@gmail.com or here on LinkedIn! I have the right to work in the UK.
Enhanced product demos by reviewing and optimizing wireframes, leading to a 20% increase in user engagement and product adoption. Segmented data by categorizing potential customers based on revenue and marketing channels, refining top-funnel activities and boosting targeted customer outreach efficiency by 60%. Orchestrated a personalized customer outreach program, including direct outreach via various platforms with custom messages, resulting in a 40% increase in engagement. Achieved 30% conversion rate of outbound leads for ShopTalk Europe focusing on Apparel and Luxury brands, by conducting bespoke activation.
Orchestrated the launch activities for two new products, contributing to a 17% boost in product line revenue. Conducted extensive customer satisfaction surveys across 800+ customers using analytic tools, providing insights pivotal for marketing strategy refinement. Engaged in web development and social media initiatives, successfully negotiating and closing two new partnerships, leading to a 5% increase in market share.
Boosted online sales by 40% through innovative merchandising strategies on Shopify. Devised and implemented a comprehensive brand strategy that increased brand engagement by 27%. Conducted thorough market and trend analysis, informing product development and marketing strategies, contributing to a 70% rise in seasonal sales. Led a sustainability campaign, which resulted in a 35% reduction in carbon footprint and impacted brand perception.
Executed a dynamic content strategy using Nosto to leverage user-generated content from influencers, enhancing organic reach and engagement by 13%. Utilized Pixlee for effective community management, strengthening relationships with key influencers, resulting in a 25% increase in collaborative campaign efficacy. Implemented Khoros for improving client relationships and customer satisfaction, leading to a 10% uptick in customer loyalty metrics.
Approached 1000+ content creators and convinced 200+ to join the platform. Developed marketing pitches for various domains like Music, Comedy, Politics. Led a team of 5 individuals to streamline the data cleansing process.
Supervised production department for large-scale governmental orders. Improved efficiency by 6% using quality control and supervision. Implemented ERP software in 4 business units in various cities simultaneously.
Motivated students to conduct research, write papers, present them in conferences, and have them published in reputed journals Persuaded various students to take part in Nirma International Conference 2020 Inspected various domains of management and wrote 4 research papers throughout the three years of my undergraduate studies.
Coordinated placement offers for 400+ students in 2 years. Constructed database of 1000+ NGOs, SMEs, and MNCs across India. Approached new companies and maintained relations with existing connections for an active participation in internship placements. Constant communication and persuasion of peers and other students for participation in internship applications. Conducting practice interviews, selection rounds, and transmitting resume improvement tips to students for their application process.