Jeffery Iyi

• Independently ideating, planning and producing short film documentaries, managing all aspects from concept development to final editing, to capture and tell captivating stories. • Conducting professional photo/video shoots to deliver tailored visual assets for clients across various industries, operating efficiently on low-budget productions yet achieving up to 70,000 views on Instagram, showcasing resourcefulness and cost-effective project delivery. • Building personal brand presence by creating engaging social media content that consistently reaches up to 6,000 views across platforms, effectively growing audience engagement and expanding professional network reach.

• Designed and executed film initiatives to maintain and improve the overall brand presence of all expressions of Campus Rush Global including Ottawa, and its student campuses, Montreal and Toronto. • Significantly elevated brand visibility through strategic video content creation, producing videos that achieved up to 20,000 views and increasing average video engagement from 3,500 to 5,000 views, contributing to the organisation reaching 10,000 followers on Instagram. • Directed and produced multimedia content for major organisational events, creating promotional and post-event materials for 2 annual conferences with up to 800 in-person attendees and 20,000 online views each, delivering comprehensive visual storytelling that enhanced event impact, audience engagement and global reach. • Managed weekly content production schedule within 3-person media team, consistently meeting rapid deadlines for sermon materials and leadership content for the Lead Pastor while maintaining high technical quality standards.

Selected as an outstanding performer of the Smart Futures Internship and invited to become an official EY Foundation Ambassador, gaining professional experience through representing the foundation at several events.

• Achieved a Level 2 Certificate in Management and Leadership from the Chartered Management Institute (CMI), demonstrating foundational skills in team management, communication, and problem-solving essential for effective leadership roles. • Won a Dragon's Den challenge by leading a 7-person team, assuming leadership responsibility and strategically coordinating team member assignments, contributing to a smooth ideation process and successful competitive outcome against other intern teams. • Gained comprehensive exposure to People Advisory Services (PAS) operations through a week-long rotation across different service areas, developing foundational understanding of organisational consulting and human capital management practices.

• Founded and operated an independent streetwear fashion brand for 5+ years, overseeing all day-to-day business operations including inventory management, customer service, and order fulfilment. • Self-taught technical skills, such as web design and graphic design, to independently create original streetwear designs and build an e-commerce website to showcase brand identity and product portfolio. • Implemented multi-channel marketing strategies, building social media presence to 600+ followers and managing email marketing campaigns, and conducted market research to identify consumer trends and preferences in the competitive streetwear industry, to increase brand awareness and customer engagement.