Khalifa al Shamsi

Pivotal in Piaget’s Market Expansion – played a key role in launching Piaget’s Selfridges concession, driving client development initiatives that quickly established it as one of the brand’s strongest revenue generators. Revenue Leadership – personally contributed over 60% of the concession’s revenue during its opening phase, consistently outperforming boutique benchmarks and setting the standard for sales excellence. Elite Client Management – entrusted with Piaget’s most important VICs, including UHNWIs and royal families from the GCC and rest of the world, acting as their primary advisor and delivering hyper-personalised service. High Jewellery Events – organised, attended, and personally hosted Piaget’s top clients at exclusive international high jewellery events, ensuring seamless experiences that directly secured multi-million sales and reinforced brand loyalty. GCC Market Development – expanded Piaget’s footprint across the Middle East by leveraging a strong personal network of UHNWIs, positioning the brand with high-spending international clientele. Strategic Clienteling – maximised CRM tools to analyse buying patterns, personalise outreach, and execute retention strategies that deepened loyalty and drove sustained growth. Brand Ambassador & Mentor – recognised as a trusted representative of Piaget’s luxury values, mentoring colleagues in clienteling, cultural awareness, and discretion while elevating the house’s image with world-class service.

Fine Jewellery Ambassador – Flagship Store: Appointed as the boutique’s fine jewellery lead, representing the category with expertise and authority, elevating the client experience and driving growth. High Jewellery Events & CRM: Partnered with the CRM team to host exclusive high jewellery events and private client viewings, curating bespoke experiences for UHNWIs, royal families, and VVIPs that reinforced brand prestige and loyalty. Revenue Growth: Generated £1.5M+ in sales through refined clienteling strategies, bespoke service delivery, and strategic cross-selling across jewellery, RTW, and accessories. Elite Client Portfolio: Retained and expanded a global base of UHNW and royal clients, delivering by-appointment shopping, MTM, and styling services tailored to their lifestyle needs. Bespoke Orders & Personalisation: Spearheaded custom orders and personalised jewellery solutions, enhancing client satisfaction and deepening long-term relationships. Operational Leadership: Managed day-to-day boutique operations, including reporting, administration, and banking, ensuring efficiency and compliance with luxury retail standards. Brand Presentation: Maintained visual merchandising standards in line with brand DNA, maximising product visibility and client engagement. Market & Client Insights: Analysed consumer trends and behaviour to inform upselling strategies, identify opportunities, and maximise sales potential. Security & Asset Protection: Oversaw luxury security protocols, safeguarding high-value jewellery while preserving a premium environment. Team Development: Supported new collection launches with curated presentations and staff training, elevating team product knowledge and confidence in selling high jewellery.

Fine Jewellery & Watches Specialist – drove the majority of revenue through high jewellery and watch sales, curating exceptional pieces for UHNWIs, royal families, dignitaries, and celebrities with the highest level of discretion and expertise. High Jewellery Focus – partnered with maisons such as Cartier, Graff, Harry Winston, Buccellati, Boucheron, Van Cleef & Arpels, Chopard, Piaget, and Lorraine Schwartz, securing rare allocations, bespoke orders, and multi-million-pound transactions. Career Milestone in High Jewellery: Successfully closed a landmark £2.5M made-to-order high jewellery sale for a VVIC client — one of the most significant achievements of my career, showcasing exceptional client trust, discretion and sales expertise. Luxury Across the Store – beyond jewellery and watches, acted as a trusted advisor across fashion, RTW, leather goods, and lifestyle, liaising with premier maisons including Chanel, Dior, Louis Vuitton, Gucci, Fendi, Valentino, Balmain, Zegna, Loro Piana, and Tom Ford, ensuring a seamless luxury experience across categories. Revenue Impact – delivered £15M+ in annual sales, with fine jewellery & watches as the anchor, complemented by cross-category client development and brand partnerships. Trusted by Global Elite – cultivated and retained a loyal portfolio of UHNWIs and royal households, executing tailored CRM strategies and exclusive shopping experiences that reinforced Harrods’ position as a global luxury leader. Remote & Discreet Transactions – consistently closed high-value international sales across categories via WhatsApp, phone, and secure payment links, ensuring speed, privacy, and precision. Leadership & Mentorship – coached and inspired junior team members on service excellence, cross-selling strategies, and high jewellery presentation, setting the benchmark for white-glove luxury clienteling.

Delivered exceptional bespoke service in Dior’s luxury fragrance division, consistently exceeding daily and monthly sales targets. Recognized for excellence with a promotion to Senior Fragrance Consultant, leading strategic sales performance and mentoring peers. Designed personalized olfactory profiles for UHNW clients, aligning scent recommendations with lifestyle, aesthetic, and personal preference. Hosted exclusive launch events and private VIP previews, driving anticipation and accelerating sell-through of new collections. Built and maintained detailed CRM records to support ongoing client engagement, gifting strategies, and cross-selling opportunities. Partnered with fashion and beauty teams to offer comprehensive client journeys and maximize multi-category purchases. Trained and coached junior staff in brand storytelling and elevated service standards, enhancing the overall client experience. Resolved high-touch client concerns with discretion and professionalism, preserving Dior’s elite reputation and client trust.