I bring hands-on experience in luxury retail fashion, specialising in visual storytelling and product presentation. Adaptable and team-oriented, I excel in fast-paced shop floor environments, ensuring brand identity is maintained while delivering excellent customer engagement across womenswear, menswear, watches, jewellery, and accessories.
Professional Experience: Bliss Agency Role: Marketing Project Manager | Creative Director Strategic Leadership & Brand Development: Scaled the agency, focusing on brand positioning, business development, and growth strategies for a diverse portfolio of clients across fashion, food, and corporate sectors Project & Team Management: Managed complex, end-to-end projects by coordinating multidisciplinary creative teams and decision-makers. Responsible for overseeing the entire communication process from strategy to final production Marketing & Communication Strategy: Developed and executed comprehensive communication strategies, including performance marketing and advertising initiatives, to strengthen brand identity and resonance across digital channels Creative & Visual Direction: Directed the visual language of the agency’s projects, overseeing creative shoots and ensuring that all visual content was meticulously crafted to meet specific brand objectives and high-value standards Client Relations: Acted as the primary point of contact for established companies and SMEs, managing commercial relationships and tailoring strategic solutions to their unique market needs
Freelance | 2019 – Present Strategic Photography & Visual Identity: Since 2019, I have operated at the intersection of photography and marketing, delivering high-value visual content for brands in the fashion, culinary, and corporate sectors My approach transcends mere aesthetics; every shot is meticulously crafted to bolster brand positioning and resonate across specific digital and traditional channels Creative Direction (via Bliss Agency): As Creative Director at Bliss Srl, I have spearheaded the visual language for diverse advertising campaigns I manage the entire creative process, from conceptualization and art direction to the final production of commercial shoots Commercial & Editorial Expertise: I have a proven track record of collaborating with established companies and SMEs, providing them with visual assets that align with their business development goals Multidisciplinary Project Management: My experience in agency management allows me to bridge the gap between creative vision and business objectives. I am adept at coordinating creative teams and communicating effectively with stakeholders to ensure visual projects meet strict strategic KPIs Sector Specialization: Fashion: Lookbooks, campaigns, and brand storytelling
I worked with edoardo for 6 years, excellent professional