Creative Lead | Conceptual Creative | Design Researcher | Team Management Summary An experienced multidisciplinary creative lead specialising in large-scale event concept and master plan development, social innovation and sustainable design, visual communication and digital campaigns, impactful presentations, and branding. Delivered creative ideas and strategies and stylish selling presentations for over 20 large-scale festivals (e.g., Formula E Ad Diriyah, Diriyah Season) as a creative lead in a cross-functional team. Motivated to offer organisational, strategic and critical thinking skills to further the mission & goals of a company.
Developing impact and communication strategy for RfPUK in alignment with global key priorities with a strong understanding of the regional agenda and projects. - Strategy & Insight Development: Building a communication strategy and evaluation criteria to assess the impact and KPIs of campaigns and projects. Setting strategic goals matched with appropriate projects to deliver measurable outcomes, which suggested treating projects as individual impact campaigns. - Organisation & Collaboration: Planning and facilitating team working sessions (e.g., understanding project goals and stakeholders, setting evaluation criteria and projects road maps).
Developed digital marketing campaigns and website page designs for Spanish jewellery brand UNOde50 in Russia. - Content and visual communication: Strengthened performance marketing visuals for growth channels content communication, which increased sales by up to 20%. - UX/UI design: Developed and oversaw prototypes for web and mobile to address users’ needs and company’s goals. - Localisation of Marketing Campaigns: Developed creative assets for paid channels (e.g., IG, TikTok, Yandex/Google), adopting global visuals for the local market.
Developed creative strategies and concepts for narrative environment projects that impacted cultural change in Saudi Arabia, which led to being more open for the international stage as a creative lead & researcher. - Concept & Strategy Development: Developed engaging systems, creative concepts, and master plans for over 20 large-scale human-centred and interactive festivals across Saudi Arabia (KSA) and UAE. The fireworks festival held across 60 locations in KSA received the Guinness World Records. - Team and Project Management: Improved team of 10 productivity and creative self-esteem by an average of 30% by introducing design thinking methodology, developing insights and evaluation process. - Creative Project Management: Managed the creative process of 40+ projects (branding, event structures, and digital and pitch presentation development), bringing up to 30% of new long-term contracts.
Liaised with client servicing and production teams to focus on the delivery of exceptional projects and client relationships, led a team of graphic and 3D designers, delivered solid creative concepts, and selling pitch presentations. - Creative Problem Solving: Significantly advanced the creative concepts and pitch presentations that brought many big clients on board (long-term relationship with BMW Middle East, Hyundai, 3-year contract with Market Outside the Box/Dubai Tourism and Commerce Marketing (DTCM), to name a few). - Strong Visual Communication: Top management invented the name “Natalize it”, meaning “make it beautiful”, due to the development of successful pitch "killer" presentation designs. - Client relationship building: Lifting the bar of the quality and level of design by up to 50% helped to change the company's perception not only as an event builder but as a strong creative partner.
Managed a graphic and 3D freelance designer team; developed event ideas and pitch presentations, visual design materials, TVC, and branding. - Concept Development: Delivered creative concepts for set design for agencies events from idea to execution (e.g., Ducati product launch, presentation of the children’s book, Maserati and Rolls-Royce showrooms opening). - Stakeholder management: Liaised with production partners and printing houses to deliver exceptional projects - Project Delivery: Coordinated the execution of the project from concept to final delivery.
Led and managed a team of graphic and 3D freelance designers, 360-integrated campaigns development, TVC from concept to production and client relationship building. - Shopping Marketing Campaigns: Managed 360-integrated shopping/retail marketing campaigns (TVC, digital, non-standard channels) for FMCG clients (Visa, Vichy, Miller beer, Adidas, Henkel, and Béko). - Client Relationship Building: Coordinated building a solid relationship with VICHY brand managers, working closely as one team. - Successful Project Delivery: Led 360-degree Campaign (including TVC shooting in Russia) for the VICHY Idéalia product line that became one of the successful benchmarks across Europe, the Middle East and Northern Africa regions with high sales.
Developed and executed advertising campaigns for agencies' clients. • Led a team of four graphic designers with the focus of growing them • Interviewed design interns and participated in their training • Created concepts for adaption of international concepts for local market needs for L’Oreal brands (L’Oreal Paris, Maybelline NY) and non-standard activations • Supervised work of BTL agencies for L’Oreal brands in regards to brand guidelines and overall concept (retail activations for L’Oreal Paris and Maybelline NY) • Build a guideline for the launch of the MasterCard Black edition card for the Eastern Europe market Clients: L’Oreal Paris, Maybelline NY, MasterCard, Megafon, Sberbank
• Worked with oral care premium brands (toothpaste R.O.C.S, Whitech, Smok-A-Sept) • Developed the visual concept of the brand R.O.C.S. (brand book, corporate font, advertising layouts design, exhibition conception)
Developed identity, logo and advertising concepts and illustrations.
• Worked directly with clients (negotiation, consultancy, presentation of the works) • Developed branding elements and materials for print