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Emily Cronin

Commercial Director
About

Head of Buying and Retail with premium and high street brands across omnichannel, bricks and mortar retail and wholesale. Creative and energetic, highly strategic and resourceful with a positive management style and keen eye for product development. A proven track record of building successful trend led profitable ranges from scratch, providing stable foundations for future growth. Creating authentic, brand integrated and customer focused product ranges with a strong emphasis on supplier base, margin, design, sustainability, quality and style.

Previous Brands
St Peter & St James Charitable Trust
box 2 clothing fashion size 14-32
ACCESSORY CONSULTANCY
Warehouse Fashions
Work Experience
Head of Retail | Charity | Income Generation
Mar ‘20 - May ‘23
St Peter & St James Charitable Trust

• Delivered a 42% turnover increase in 2022/23 vs 2021/22 • Driving creative and commercial vision within the retail strategy and business plan • Online selling across multiple platforms, eBay, depop, Vinted and a premium e-Commerce own brand platform. 14 bricks and mortar high street multi site stores 12,000 sq ft distribution centre, lease negotiations and running of all retail and DC sites • Change management within retail staffing streamlining structure, recruiting, training, appraisals, managing a multi site team of 50 people, PDP • Sourced gifting, indoor and outdoor furniture, negotiating cost prices, payment terms and deliveries within the critical path and WSSI. • Building relationships with key UK and global suppliers. Spring and Autumn Fairs. • Senior Leadership Team member working closely with Exec team/CEO • Circular economy model and partnership with WRAP • Implementing regular financial reviews, assessing store performance against annual targets and creating clear strategies, kpi's for the team • Developed a multi media marketing campaigns featured on BBC, The Times , The Telegraph, twitter, instagram and tiktok

Head of Buying | Fashion | Womenswear | Accessories
Jun ‘16 - Mar ‘20
box 2 clothing fashion size 14-32

• Growing the business by 20% yoy • Designing and developing a successful commercial womenswear and accessory ranges, end to end size 14-32 for an eCommerce market, eight catalogues per year and online, B2C • Radically overhauling the supplier base and brand image across all categories to increase sustainability, margin, quality, maximising best sellers, continuity lines • Developed strategies to maintain required stock levels at minimum cost • Negotiated contracts with global suppliers to establish quality, cost and delivery requirements. Buying trips travel Greece, Italy, Morocco, France, China • Project managing a new stock system across the company -increasing productivity and integrating critical path, WSSI, swot, lessons learnt, full weekly analysis, managing a team of 10 people • Working closely with the CEO, finance and marketing team to implement best practice across the business

CONSULTANT - BUYING
Jul ‘11 - Jun ‘16
ACCESSORY CONSULTANCY

Strategic accessory services to global brands, both retail and e-commerce led. With a focus on brand building, I work closely with senior management / business owners to build and drive successful sales strategies, identifying key business opportunities to seek net profit results. Highly product focused, I work to implement commercial ranges that are aligned to the brand aesthetic and key customers, with a key focus on improving brand profitability & supply chain timelines. Far East sourcing Brands worked with :- Zara, Lipsy, Jane Norman, The National Gallery, Igadgitz, Urbiana, Jewelsoho, Madison.

SENIOR ACCESSORIES BUYER
Apr ‘06 - Jul ‘11
Warehouse Fashions

Languages
English - Native
Education & Training
London College of Fashion
Unknown - ‘20
Fashion and Sustainability
Middlesex University
Bachelor of Arts
London, UK