Emily Cronin



Emily Cronin

Commercial Director

Current Location

London, UK

Emily is available for work

Head of Buying and Retail with premium and high street brands across omnichannel, bricks and mortar retail and wholesale. Creative and energetic, highly strategic and resourceful with a positive management style and keen eye for product development. A proven track record of building successful trend led profitable ranges from scratch, providing stable foundations for future growth. Creating authentic, brand integrated and customer focused product ranges with a strong emphasis on supplier base, margin, design, sustainability, quality and style.

  • Brands Emily has worked with
    • StPeter&StJamesHospice
    • box2
    • Zara,Lipsy,JaneNorman
    • Warehouse
    • LKBennett,Sainsburys,Superdrug,BonMarche
  • Emily's past titles
    • Head Of Retail
    • Head Of Buying
    • Purchasing Consultant
    • Senior Print Buyer
    • Buyer
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting
  • Freelance Assignments

Head of Retail


Mar 2020 - Now

Delivered a 42% turnover increase in 2022/23 vs 2021/22

Driving creative and commercial vision within the retail strategy and business plan

Online selling across multiple platforms, eBay, d...

Head of Buying


Jun 2016 - Mar 2020

Designing and developing a successful commercial womenswear and accessory ranges from conception through to delivery size 14-32 for an eCommerce market, eight catalogues per year and online


Buying Consultant


Jul 2011 - Jun 2016

Offering strategic design, buying and merchandising services to global brands, both retail and eCommerce led

Working closely with senior management and business owners to build and drive succes...

Senior Fashion Buyer


Apr 2006 - Jul 2011

Brand ownership for Warehouse Accessories, overseeing the design team - Soft and hard accessories, online, 60 bricks and mortar shops, 250 concessions in department stores

Worked cross-function...



Jan 1998 - Apr 2006

Working across various fashion product areas - Clothing, hard and soft accessories, gifting

Followed product life cycle from design with suppliers to in store, tracking sales and best seller re...

  • Strategic Growth


  • Product Distribution


  • Team-focused


  • Design Analysis


  • IT Solutions


  • Global suppliers


  • Product Development


  • Analytics




London College of Fashion

Fashion and Sustainability

to 2020

Middlesex University

Bachelor of Arts


Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

Help CentreStatus

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.