Olivia Smales

- Introduce new business to Zedonk ERP software, provide scalable brand-led solutions to streamline operations. Areas of focus include B2B and B2C Sales, Production, Inventory management and Reporting as well as third-party software integrations (E-commerce, Accountancy, WMS) -Team Lead for New Business Scandinavia and Nordics -Ensure international business development and represent company at annual fashion weeks in Paris, Germany and Copenhagen. Support emerging fashion talent to introduce an ERP system through commercial partnerships with international fashion bodies including British Fashion Council, UKFT, Federation Haute Couture De La Mode and Fashion Council Germany.

Since its inception in 2006, Zedonk has helped over 1000+ brands and designers, across 45 countries. Based in London, our entire team is made up of industry experts who draw on their experience to deliver the best service to clients. Our mission has always been to continue bridging the gap between the constantly evolving worlds of fashion and technology. We work with some of the most prestigious brands and exciting designers in the fashion industry and we seek to empower brands, designers and showrooms to sustainably manage their growth with our innovative software. Get in touch at Olivia@zedonk.co.uk

Freelance copywriter and content creator and editor specialising in producing and editing all forms of written communication for public and internal use; this includes online content for company websites and blogs, text for informative literature, brochures or product guides as well as and social media content across all major platforms, Facebook, Twitter and Instagram. Experienced with social media strategy, and demonstrated success with engagement growth across various retail industries. Adept at content planning using Sprout, Later, Buffer, Only Pult and mailchimp. References and Portfolio available on request.

- Freelance Research Assistant specialising in Twentieth Century Fashion, Photography and Dress - Guest Contributor to @Model.Lives.In.Fashion Instagram Archive - Research Assistant to Terence Pepper Archive.

Personal Assistant to Dr. Rebecca Arnold, Senior Lecturer in Fashion, Dress History and Textiles at the Courtauld Institute of Art. Assist with all events, correspondence and admin for MA Documenting Fashion and Rebecca's associated projects. This includes work with the Fashion Interpretations Project and The Courtauld Research Forum.

Personal Blog developed as an offshoot of my MA Thesis dedicated to my passion for jewellery history, fashion photography and the development of luxury and female identity in the 20th century. Open to voluntary work, assistance with research projects, articles and blog posts.

MA History of Art: Documenting Fashion: - Interests include: Jewellery, luxury and heritage branding, fashion photography, the development of fashion press/advertising, mid-century design. - Demonstrated skills in archive research, exhibition curation, time management and object appraisal. - Conducted personal research projects on 1950s jewellery advertising, Norman Parkinson's fashion photography - Planned an immerse virtual exhibition discussing Queen magazine and the development of British Fashion in 1960s. - Wrote a 10,000-word dissertation on the concept of 'American Luxury' and the representation of jewellery in 20th century fashion photography - Contributor/Editor to Documenting Fashion Blog

- Assisted Senior Communications Lead and UK Director with communication for retail campaigns. This included writing press releases for retail buyers, producing marketing material on behalf of International partner brands, and writing editorial for major industry media. -Led a cross industry marketing initiative to promote frozen at sea with leading UK chefs/fish and chip shop owners. -Carried out social media research into potential influencer/brand ambassador partners. -Devised digital content for 2020 marketing strategy. -Represented Norwegian Seafood Council at retail and industry events including Young National Chef of the Year at The Restaurant Show

- Develop and manage social media strategy across the company Facebook, Twitter and Instagram. This includes generation of collaborative content with customers and industry partners. -Ongoing growth of social media presence (growth of 500+ Facebook followers/ 900+ Instagram Followers since July 2018) -produce social media graphics (Photoshop/Canva) to maintain streamlined online presence.

Gained a variety of experience in events planning, social media strategy, marketing and PR for a Startup Alcoholic Drinks Company as part of a 10 week placement with the Santander SME Internship Scheme.

Director of CATWALK Charity Fashion Show 2018, St. Andrews, UK I headed a 24 person committee in a cross-disciplinary role from April 2017 to March 2018 and provided creative and logistical direction for the largest venue based event affiliated with the University of St. Andrews Charities Campaign and RAG week. The 2018 event raised a total of £12,900 (the largest amount in the show’s history) for Save The Children, The Scottish Refugee Council and Fife Families First. The event was a sell out and attended by over 500 guests. This led to CATWALK being placed placed third in the National Student Fundraising Awards 2018 for ‘Big Impact, Small Budget' on account of our significant fundraising amounts. Regularly communicating with each of our charitable partners, designers and sponsors, myself and the rest of the committee were proud of form a variety of successful relationships both inside and outside university networks. An hugely rewarding yet challenging position, I was proud to see significant growth in the show's charitable reputation, creativity and brand in it's third year of operation and feel incredibly privileged to have led such a worthwhile venture and to have been supported by such a hard-working team. I look forward to seeing how the show progresses in coming years.