A dedicated marketing professional with over 15 years of experience working within the fashion, retail and hospitality industries. Throughout my marketing career I've developed a strong skill-set that includes; Event Management, Social Media, Online Marketing, Public Relations, Digital Marketing, Brand Management, Adobe Creative Cloud, Content Marketing, Product Marketing, Event Management, Business Development. I'm now looking for my next marketing role and I'm open to both remaining in the fashion and retail industries or exploring new opportunities in other industries.
- Oversaw marketing and promotion of Saucony Originals in EMEA region, managing direct markets and coordinating distributors. - Collaborated with key stakeholders to develop and execute marketing strategies, driving brand growth and profitability. - Achieved a 110% increase in DTC traffic through successful B2B & B2C activations at Paris Fashion Week Men's. - Orchestrated strategic product launches and collaborations resulting in significant sell-through rates.
- Led collaborative efforts between Sales and Marketing teams to elevate brand visibility within key wholesale accounts. - Implemented innovative e-commerce photography resulting in a 15% improvement in sell-through. - Successfully executed regional brand marketing events, increasing event revenue by 20%.
- Orchestrated comprehensive marketing strategies for Constance Wellness, resulting in a 40% increase in bookings. - Managed brand awareness campaigns, global partnerships, and website redesign.
Management of Banana Republic’s marketing and communications activities for all UK and EU stores, the email communications via Salesforce for the EU database and the social media channels (Facebook & Twitter) for Europe.
Managing the marketing strategy for IMG’s in-house fashion label (American Freshman). Role included: - Directed the alignment of American Freshman digital marketing strategy with the in-house teams and social agency; executed new Instagram tactics leading to a 4x growth in followers within three months. - Managed all aspects of American Freshman events, including a 10-date national university tour, a summer residency at Thorpe Park, and activations at Boardmasters and Big Feastival festivals, collectively reaching over 500,000 attendees.
In charge of implementing the marketing strategy alongside the PR team for Fred Perry globally under the direction of the Marketing Director/Brand Director/Managing Director.
Working for various Event Production and Marketing agencies (including Momentum Worldwide, Ear to the Ground, Pretty Green, Amplify & The Tailor of Shoreditch) I have worked on events and marketing activations. My roles have included: - On-site Event Manager for the VIP Terrace Area at the Summer Series with American Express, at Somerset House. - Event Production Assistant at International Paralympic Day for Cadbury Spots v Stripes area. - Assistant Event Manager for Cadbury Arena at Sainsbury Super Saturday festival - Artist Liaison and Assistant Event Manager for The Book Clubs' 'Bookstock' & 'Leonard Street: Royal Wedding Street Party' street party events. - On-site Project Coordinator for 'A Lee is You' in-store marketing activation.