As a Creative Graphic Designer at RED OX FASHION, I conceptulise and execute designs that are both functional and visually appealing. I collaborate with the digital marketing team to optimize campaigns using performance data and user insights. I also maintain brand guidelines and ensure visual assets uphold brand consistency across channels. I leverage my strong knowledge of traditional design principles while challenging conventions when appropriate. I have a MFA in Interactive Arts and Experience Design from Edinburgh Napier University, where I developed my skills in web design, graphic design, and Figma. I also have a MA in International Events Management from The Manchester Metropolitan University, where I learned about meeting and event planning. I have been working as a freelance graphic designer since 2020, working with various brands on variety of briefs. I helped to position their brand image through credible branding and design, and increased their business size and revenue. I have a passion for creating designs that provide a seamless user experience and meet user needs and expectations. I'm always keeping up with the latest trends and technologies in the field and am excited to incorporate them into my work. I'm a dedicated and hardworking designer who is eager to grow and develop my skills.
At IVG, graphic design is at the core of how we bring our vision to life, creating a powerful visual identity that resonates with millions across the globe. As a leading brand in the vaping industry, recognised in over 100 countries and across six continents, we know that compelling design is essential to our continued success. Main duties: Responsible for the design of promotional material, merchandise, in-store graphics, packaging renders, mockups, outdoor posters, billboards, social media graphics, web banners, whatsapp broadcasts, email campaigns, print adverts, etc. Understanding of 3D design and creating compelling product shots using cinema 4D and adobe dimension. Create artworks for marketing using Photoshop, Illustrator and InDesign. Plan and create artwork for events and shows. Consistently and creatively apply IVG’s brand to projects across the organisation. Participate in creative brainstorms with internal teams and stakeholders. Provide technical expertise relating to print projects, as well as up-to-date knowledge on the latest digital media processes. Be a guardian of IVG’s brand by ensuring best practice in tone of voice and visual identity application. Design effective creative across offline and online marketing projects which resonate with our target audiences and drive our vision whilst ensuring that all outputs are of the highest standard. Comply with all IVG’s policies, procedures, and external compliance such as TPD, complaints and best marketing practice.
Manufacturing High Quality products in Pakistan with a Head Office In Manchester, UK. | Red Ox is a UK based manufacturing company that is involved with the designing, manufacturing and retailing of worldwide brands. Led the redesign of websites for two fashion brands, resulting in improved user engagement (e.g., increased time spent on product pages) and brand perception (e.g., positive customer reviews mentioning website design) through data-driven design decisions. • Conceptualized and designed high-quality marketing materials across print and digital channels (emails, social media graphics, packaging) to promote brand awareness and product launches for beauty brands. (Highlight beauty-specific experience) • Increased click-through rates on email campaigns by 15% through the use of compelling visuals and clear calls to action, promoting new beauty product lines. • Collaborated with the marketing team to ensure brand consistency across all creative assets and adherence to brand guidelines for fashion brand.
As an UI UX designer I identify new opportunities to create better user experiences. Aesthetically pleasing branding strategies help them effectively reach more customers. I also ensure that the end-to-end journey with their products or services meets desired outcomes. Gathering and evaluating user requirements, in collaboration with product managers and engineers Illustrating design ideas using storyboards, process flows and sitemaps Designing graphic user interface elements, like menus, tabs and widgets. Gather and evaluate user requirements in collaboration with product managers and engineers Illustrate design ideas using storyboards, process flows and sitemaps Design graphic user interface elements, like menus, tabs and widgets Build page navigation buttons and search fields Develop UI mockups and prototypes that clearly illustrate how sites function and look like Create original graphic designs (e.g. images, sketches and tables) Prepare and present rough drafts to internal teams and key stakeholders Identify and troubleshoot UX problems (e.g. responsiveness) Conduct layout adjustments based on user feedback Adhere to style standards on fonts, colors and images
Throughout the process, I fulfill Apple’s dedication to customer service with style, speed, and skill. I also earn the trust of customers and co-workers alike by offering mentorship, knowledge, and even tips and training. Additionally, I will manage end-of-month and new-month paperwork, CRU paperwork, and document storage. I will collaborate with the Operations team to manage and track service repair inventory and remain highly aware of inventory levels. I will order replacement consumables as needed and supervise the operational activities in the Repair Room. I am highly alert to loss-prevention issues using checks and balances based on processes and reports. Education & Experience Education & Experience Additional Requirements Additional Requirements. I can orchestrate multiple activities simultaneously to accomplish the goal. I delegate clearly and comfortably to all team members while sharing responsibility and accountability.
I am responsible to produce illustrations, billboard posters, digital designs, layouts, and images for my client as a graphic designer while being true to the brand. Shaping the website’s visual ele- ments. I created drafts and gave my clients presentations of my ideas utilizing software or freehand drawing, created graphics, logos, and other designs. The marketing team and I collaborated closely to create the final designs. I explored with graphics on various media and changed designs in re- sponse to criticism. Additionally, I edited pictures and videos. I created brochures, logos, magazine covers, signs, advertisements, and other branding and communication pieces. I also collaborated with a group to create larger design projects.
As a contract graphic designer I worked with various brands on variety of briefs with Nani chutney, PlyLam Impex and DC Plus using industry software such as Adobe Photoshop, InDesign and Illus- trator to create visual designs.I helped to position thier brand image through credible branding and design. This rebranding exercise has allowed them to increase their rates and completely transform the business to double in size within 18 months.I also found a solution to their communication problem. I began with Understanding and interpreting client briefs and attending client meetings to discuss expectations and desired outcomes of design. I presented draft designs to clients for feedback. Supported clients and/or the business to understand the impact of graphic design. I also worked with creative colleagues such as copywriters and social media experts ensuring that design work is aligned with other methods of communication.I worked on a range of design pieces, from social media posts to packaging design and full-scale branding projects. Solving problems for clients such as helping them to communicate with their customers more efficiently and understand the commercial value of graphic design.
During this period, my services were found to be satisfactory in carrying out the job duties. My responsibilities were to: 1) Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts to coordinate creative activities 2) Present final layouts to clients for approval 3) Confer with clients to define objectives, budget, background information, and presentation approaches, styles, and techniques 4) Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing 5) Work with creative directors to develop design solutions 6) Review illustrative material to define if it conforms to standards specifications 7) Attend photo shoots printing sessions to make sure that the products needed are obtained 8) Create custom illustrations or other graphic elements 9) Mark up, paste, and complete layouts write typography instructions to prepare materials for typesetting or printing 10) Negotiate with printers estimators to define what services will be performed 11) Conceptualize help design interfaces for multimedia games, products, and devices 12) Prepare detailed storyboards showing sequence timing of story development for television production 13) Research current trends new technology, like printing production techniques, computer software, and design trends
Interning under production management team to learn the process undergoing and event design and execution.