Passionate and results-driven designer with 8+ years of experience in fashion and lifestyle accessories, specializing in handbags, small leather goods, and home décor. I excel at transforming creative concepts into brand-aligned, market-ready products through design innovation, trend forecasting, and material research. With a strong eye for detailed composition and technical precision, I bridge creativity and functionality to craft high-quality, commercially viable designs. From conceptualization to production, I collaborate with cross-functional teams and brands to develop refined, market-relevant pieces, ensuring seamless execution. Key Expertise: - Handbag & accessory design across diverse styles & materials - Trend research & market analysis for successful collections - Technical drawing, 3D visualisation, and production oversight I am committed to delivering refined, high-quality products through exceptional design and service. Let’s connect!
Defined the brand’s aesthetic by blending cultural heritage with contemporary design for Saudi Arabia’s luxury market. Created the SS26 collection of luxury handbags, wallets, belts, and scarves, overseeing the process from concept to final product. Including research, mood boards, sketches, 3D visualizations, tech packs, BOMs, and material selection and finishes. Developed custom hardware and Expanded brand categories by introducing scarves, scarf rings, and clips. Created full-scale prints and graphics for scarves, ensuring alignment with the brand’s identity. Presented collections to management, incorporated their feedback, conducted in-person sample reviews, and coordinated with factories for quality execution.
Collaborated with the CEO/Director to strategize FW25 handbag collections, integrating sustainability through technology and craftsmanship. Translated the director’s vision into a cohesive seasonal concept, executing the full design process. Researched and developed key hardware elements to strengthen brand identity, enhance recall value across future product lines, and elevate the brand’s overall premium appeal. Designed custom handles and hardware—including chains, charms, pullers, branding, and fittings—creating detailed technical drawings for seamless production. Oversaw CAD developments and 3D renders, ensuring quality standards were met. Final collection was presented at Première Classe Paris, March 7-10, 2025.
-Provide consultation and tailored design solutions for brands and startups, covering the full design process—from trend analysis and inspiration research to concept development, moodboards, and design ideation. -Conducting market and consumer behavior analysis in North American and European accessories markets to create commercially viable designs. -Designing cohesive bags, SGLs, and accessory collections, including custom hardware, ensuring alignment with brand aesthetics and trends. -Developing detailed CAD/tech packs (Photoshop, Illustrator, and freehand sketches), overseeing material selection, sample reviewing, and providing feedback to refine production.
Brand Strategy & Rebranding - Partnered with the Founders to redefine brand positioning and market strategy. Led rebranding through market research, consumer surveys, and competitive analysis. Defined brand vision, mission, tone of voice, and target audience. Positioned the brand as a sustainability-driven force in premium fast fashion, aligning with long-term trends. Design & Product Development - Led end-to-end design, from concept to execution, including tech packs, cost sheets, and factory coordination. Introduced trend-driven, sustainable bag collections—half-moon bags, mini backpacks, totes, crossbody bags, convertible bucket bags, snack bags, weekenders and more. Upgraded eco-friendly materials, refining canvas to twill with a suede finish and introducing recycled polyester. Created original artwork, prints, and graphics for the bags and full-scale files for screen and digital printing. Directed color selection, Pantone matching, and quality control. Boosted brand affinity, consumer loyalty, and sales growth by 70%. Production & Vendor Management - Managed sourcing, sampling, and production across vendors, traveling for development. Negotiated pricing to maintain target margins. Worked closely with pattern masters to refine samples and ensure quality. Analyzed sales performance to optimize best-selling styles. Brand Aesthetic & Marketing- Directed lookbooks, editorials, and e-commerce photoshoots. Managed digital marketing and social media to enhance brand presence. Designed packaging and branding elements, enhancing the overall unboxing experience and oversaw execution. Key Achievements- British Vogue Recognition: Designs for EcoRight were offered to be featured in British Vogue's E-Catalog (October 2021) for their innovation in design and sustainability. Meta HQ Invitation: Invited to Meta’s HQ in Menlo Park to participate in their Virtual Pop-Up Shop Program for their employees.
Designed and developed premium home décor, furniture, and lighting fixtures using a variety of materials, including wood, metal, bone inlay, marble, and metal sheets. Crafted intricate contemporary designs through techniques such as carving, painting, different metal plating finishes, sheet cutting, and inlay work with bone and marble. Gained hands-on experience in material selection, prototyping, and overseeing production to ensure design integrity and high-quality execution.