Charlotte Bessieres

10 years of experience in Retail, Wholesale & Digital fashion industry. Strong expertise in Merchandising, Buying & Planning. Challenge taking, hands-on approach & solution oriented, agile & adaptable, driving change.

Merchandising & Buying expert : handle the brand distribution and image through consistent assortments, answering the right product mix/price positionning while increasing commonality and collection's productivity, following a global omnichannel strategy taking into account local needs.

Previous Brands
Galeries Lafayette
Gap Inc.
Work Experience
Retail Merchandiser
Apr ‘22 - Sep ‘22

Reporting to the EMEA Direction ➔ Responsible for Men and Women RTW product strategy. - Product offer and buying strategy definition for the region, and according to market specificities. - OTB and commercial targets projection in collaboration with Business planning. - Collection feedback, product adjustment and price positioning shared with central teams. - Performances monitoring and management with transversal teams (Retail, Supply Chain, VM, Training, Clienteling). - Collection trainings to the teams in store.

Merchandising Manager
Jan ‘21 - Apr ‘22

Reporting to the EMEA Direction ➔ In charge of implementing the international merchandising strategy on the EMEA zone (Retail & Wholesale). - Build a product offer that meets product mix and price positioning objectives, contributing to the development of sales and the brand image harmonization in the stores. - Ensure collection productivity by defining depth offer and optimizing inventory turnover. - Forecasts definition in line with the financial and commercial objectives and according to the marketing calendar. - Support the merchandising culture implementation with HQ and field teams.

Retail Merchandiser & Buyer
Nov ‘14 - Dec ‘20

Reporting to the Distribution department ==> Responsible for Merchandising strategy, Assortments and Buying for Europe (Wholesale, Retail, Digital). - Handover between Product teams and Local Markets: challenge and tailor the offer and the buys to ensure the brand repositioning and premiumization, while considering market specificities. - Evolving scope: Sport & Footwear, Women & Kids & Fashion Show RTW and LG, Men RTW and LG. - In charge of Retail Buying: forecasts, budgets, assortment plans by cluster, delivery flow, quantities to launch in production (implementation vs replenishment). - Drive the buy Wholesale: ensure the coordination of markets buys, by driving the OTB follow up and guarantee the offer consistency locally. - Collection feedbacks to improve performances, sell in/sell out analysis, KPI’s monitoring and set corrective actions up. - Collection briefs, end of season assessments, competitor monitoring. - Transversal projects and work in hand with Supply Chain and Demand Planning to challenge and guarantee a satisfying allocation rate.

Leather Goods and Accessories Buyer
Sep ‘12 - Nov ‘14
Galeries Lafayette

Attached to the Women Fashion RTW and Accessories department ==> In charge of Merchandising & Buying for about a thirty brands portfolio and 2 « Creative Laboratories ». - Responsible for the offer, forecasts, budgets, turnover and sell thru of my perimeter. - Analyze the product division needs, define the offer with the right brand/product selection and the floor allocation in partnership with Marketing and Visual Merchandising teams. - Build and maintain supplier’s relations and commercial agreements: statutes, discounts, exclusivities, sales force, communication, etc. - Competitor monitoring and sourcing to adapt and renew the offer.

Retail Coordinator
Jul ‘11 - Dec ‘11
Gap Inc.

- Handover between the retail network and the area managers: coordination, KPI’s follow-up and reporting. - Network hosting: store’s opening (including the launch of Banana Republic in France), marketing event’s organization, internal communication.

Commercial Assistant
Oct ‘10 - Mar ‘11

- Wholesale: buying session organization, sales support tools preparation, administrative customers follow-up. - Retail: budgets per store, stocks and replenishment management.

French - Native
English - Fluent
Italian - Basic
Education & Training
Mod'Art International Paris
‘09 - ‘13
Master's degree
Fashion & Luxury Marketing Management
Paris, France