Charlotte Bessieres
Merchandising & Buying expert : handle the brand distribution and image through consistent assortments, answering the right product mix/price positionning while increasing commonality and collection's productivity, following a global omnichannel strategy taking into account local needs.
Reporting to the Distribution department ==> Responsible for Merchandising strategy, Assortments and Buying for Europe (Wholesale, Retail, Digital). - Handover between Product teams and Local Markets: challenge and tailor the offer and the buys to ensure the brand repositioning and premiumization, while considering market specificities. - Evolving scope: Sport & Footwear, Women & Kids & Fashion Show RTW and LG, Men RTW and LG. - In charge of Retail Buying: forecasts, budgets, assortment plans by cluster, delivery flow, quantities to launch in production (implementation vs replenishment). - Drive the buy Wholesale: ensure the coordination of markets buys, by driving the OTB follow up and guarantee the offer consistency locally. - Collection feedbacks to improve performances, sell in/sell out analysis, KPI’s monitoring and set corrective actions up. - Collection briefs, end of season assessments, competitor monitoring. - Transversal projects and work in hand with Supply Chain and Demand Planning to challenge and guarantee a satisfying allocation rate.
Attached to the Women Fashion RTW and Accessories department ==> In charge of Merchandising & Buying for about a thirty brands portfolio and 2 « Creative Laboratories ». - Responsible for the offer, forecasts, budgets, turnover and sell thru of my perimeter. - Analyze the product division needs, define the offer with the right brand/product selection and the floor allocation in partnership with Marketing and Visual Merchandising teams. - Build and maintain supplier’s relations and commercial agreements: statutes, discounts, exclusivities, sales force, communication, etc. - Competitor monitoring and sourcing to adapt and renew the offer.
- Handover between the retail network and the area managers: coordination, KPI’s follow-up and reporting. - Network hosting: store’s opening (including the launch of Banana Republic in France), marketing event’s organization, internal communication.
- Wholesale: buying session organization, sales support tools preparation, administrative customers follow-up. - Retail: budgets per store, stocks and replenishment management.