Charlotte Bessieres
Merchandising, Assortment Strategy and Buying leader with 15+ years of experience driving growth for international premium and luxury brands through product vision, commercial performance and operational excellence.
Attached to the Women Fashion RTW and Accessories department ==> In charge of Merchandising & Buying for about a thirty brands portfolio and 2 « Creative Laboratories ». - Responsible for the offer, forecasts, budgets, turnover and sell thru of my perimeter. - Analyze the product division needs, define the offer with the right brand/product selection and the floor allocation in partnership with Marketing and Visual Merchandising teams. - Build and maintain supplier’s relations and commercial agreements: statutes, discounts, exclusivities, sales force, communication, etc. - Competitor monitoring and sourcing to adapt and renew the offer.
- Handover between the retail network and the area managers: coordination, KPI’s follow-up and reporting. - Network hosting: store’s opening (including the launch of Banana Republic in France), marketing event’s organization, internal communication.
- Wholesale: buying session organization, sales support tools preparation, administrative customers follow-up. - Retail: budgets per store, stocks and replenishment management.