Sylvia Kang

PR and Marketing Professional
Portfolio website
Previous Brands
Join PR
PRLab at Boston University
Work Experience
Marketing Intern
Jun ‘22 - Dec ‘22

- Created monthly social media posts on LinkedIn to promote company blog posts. -Launched quarterly newsletters and sent them to clients, including company awards, marketing trends, and webinars. -Communicated with more than 50 clients to highlight the company's HubSpot service and handed clients' lists to the BD team for further corporations. -Built business profiles on multiple platforms (e.g., StackServe and Clutch) to enhance company brand awareness.

Account Executive
Jan ‘22 - May ‘22
PRLab at Boston University

- Conducted a PR plan for Spark FM, including increasing brand awareness, arranging speaking engagements, and a final implementation plan. -Created content and partnered with influencers on social media platforms (e.g., Instagram, Facebook, and TikTok), gaining 38k+ followers within three months. -Rebuilt Spark FM's official website and regularly posted blogs and news to attract new visitors. -Led the pitches to 20+ media outlets, and Boston.com featured Spark FM in one of its articles. -Maintained relationships with 10+ Black-owned small businesses to enhance the company's reputation.

PR Intern
Aug ‘20 - Aug ‘21
Join PR

- Communicated with manufacturers and clients to arrange venues, rundowns, and gifts. -Attended weekly meetings with the internal team and provided event ideas for to-be-launched campaigns. -Organized brand media exposure reports using third-party platforms. -Participated in over ten large-scale events as a media receptionist to promote events to attendance (e.g., magazines, newspapers, and media outlets)

Education & Training
Boston University
‘21 - ‘23
Master of Science
Public Relations
Shih Hsin University
‘16 - ‘20
Bachelor of Science
Boston, MA, USA