- Led planning and execution for seven trade shows, managing logistics for demos, booth setup, and content creation, ensuring seamless execution through collaboration with Marketing, Sales, and Business Units. - Planned 10+ distributor training sessions and launched the East Coast version of DistiCentric (a centralized platform with training schedules, reusable training decks, and event recaps), strengthening relationships with distributors, FAEs, and RSMs to tailor content and demos to regional needs. - Drove digital engagement by launching Digital Sales Rooms (online hubs for curated sales and training content), short-form videos, and a refreshed Embedded Newsletter, increasing distributor training engagement and boosting brand visibility through GDM and GTM collaboration. - Collaborated with Avnet’s platform teams to optimize supplier integration on Design Hub and myDA, overseeing 2,000+ reference designs and 35,000+ parts through rigorous database cross-referencing, discrepancy identification, and coordinated technical asset delivery to ensure accurate product representation, timely updates, and improved discoverability in support of go-to-market strategies. - Led a cross-functional initiative with the Web Marketing Team and an external distribution partner to develop a custom reference design feed to enhance data accessibility.
- Report and address compliance issues and create time-sensitive response guidelines. - Consult with the senior manager on investigation protocols and procedures, including follow-ups, resolution plans, and corrective measures. - Assist the Compliance Manager with conducting compliance audits to evaluate whether the practices and procedures adhere to current laws and regulations.
- Identified and nurtured B2B opportunities by engaging 50+ clients on HubSpot services, generating leads for the Sales Team. - Launched quarterly newsletters featuring company awards, marketing trends, and webinars. - Built business profiles on multiple platforms (e.g., StackServe and Clutch) to boost company visibility and lead flow. - Created monthly social media posts on LinkedIn to promote company blog posts.
- Conducted a PR plan for Spark FM, including increasing brand awareness, arranging speaking engagements, and a final implementation plan. - Created content and partnered with influencers on social media platforms (e.g., Instagram, Facebook, and TikTok), gaining 38k+ followers within three months. - Led the pitches to 20+ media outlets, and Boston.com featured Spark FM in one of its articles. - Maintained relationships with 10+ Black-owned small businesses to enhance the company’s reputation. - Rebuilt Spark FM’s official website and regularly posted blogs and news to attract new visitors.
- Tracked media exposure using LKM, a third-party media monitoring platform, and served as a media liaison at 10+ large-scale events, supporting outreach and securing coverage across print and digital outlets. - Coordinated with 20+ manufacturers and clients on event logistics — including venues, schedules, and promotional materials. - Attended weekly meetings with the internal team and provided event ideas for to-be-launched campaigns.
- Conducted surveys to collect college students' views about cosmetics to develop marketing strategies - Participated in formulating company activity strategies - Responsible for communicating with cooperative schools