Jason Zhang

Key projects leads - Magento 2.0 to Shopify website relaunch - Project management and liaising with stakeholders, agencies and 3rd parties - Scoping, design, user testing and roadmapping of improvements/fixes - Product, content and customer data migration - System and software replatforming including: - Dotdigital to Klaviyo CRM migration - Cegid 2.0 inventory management and ecommerce integration - Stamped i.o loyalty programme - Algolia search & recommendation Department and team leadership - Establishing and facilitating department growth, managing hiring budgets, onboarding and training, alongside ongoing management of 3rd party agencies. Expanded team from 1 intern to 4 full time members of staff including additional support staff. - Ownership of digital business, defining commercial and brand strategy with owners and senior management. - Regular reporting identifying KPIs with insight analysis and activity road mapping. - Thought leadership across departments, promoting industry best practice. - End to end campaign management & budgeting across all digital media including paid search, paid social and organic. Scaling performance marketing channels and establishing guidelines.

Project Lead: People Mountain People Sea, Oil Street Art Space, Hong Kong 02/24- 07/24 - Gary Card’s first major institutional solo show in Asia exhibiting over 36 works including a giant 4.5m outdoor sculpture launching during Art Basel HK. Overall attendance was over 127,000 visitors during the show period beating previous records for the gallery as well as press coverage in key international publications. - Pitch proposal & presentation, securing budget & budget planning - Lead liaison & sourcing with production, marketing, build partners and sales agents, project management and marketing plan/schedule. (Nanzuka Underground, Art Basel HK, Unbox Industries) - Install & de-install, build liaison and permit co-ordination - Tour and workshop co-ordination (British Consulate, New South Wales Gallery, M+) - Press & Marketing (Hypebeast, Time Out, Tatler Asia, i-D, WWD, Elle HK, Artforum - Sale facilitation, archiving and cataloging Additional exhibitions (2024): Mima Brussels, K11 Shanghai, JCUIS residency Jingdezhen, Dover Street Market London Additional Responsibilities - Establishing cross continental studio with operational structure and team hires. Liaising with third party partners in China/ South East Asia across production and marketing. - Marketing and PR activity, working closely with global media partners (Financial Times HTSI, Vogue, Tatler HK) - Campaign & editorial project management (Dover Street Market, Comme Des Garcons, SKP Beijing, Sammi Cheng, K11, Art Basel, Another Magazine, Swarovski) - Day to day studio management (London), budgeting, forecasting & invoicing

- Digital transformation: stabilizing and negotiating resources, repositioning the department as being front and center of the business, growing channel representation from under 25% to 50% and more than doubling revenue since tenure, steering business successfully through lockdown driving 89% growth. - Establishing and developing strong links within all business departments including buying, retail, marketing, creative & production to improve feedback loop and reaction time. - Overseeing digital marketing and growth activity across key acquisition and marketing channels (Email marketing, Paid (Google, Bing, Meta and Pinterest), Affiliates, Social, SEO).

- Platform lead for Magento 2.0 website re-design, currently acting as primary liaison with digital agency overseeing project management and database migration (6 month project) - Management of site activities to support commercial objectives - Reporting and analysis of the weekly/monthly sales and site data - Creation and implementation of multichannel strategy/campaigns - Acquisition and retention activities across email, SEO, PPC and affiliates - Co-ordinating with internal cross-functional teams, external agencies and vendors - Developing forecasting and roadmapping for E-commerce store. Reporting and analysis of the weekly/monthly sales and site data - Co-ordinating with internal cross-functional teams, external agencies and vendors

• Main lead for digital business after re-launch of website in November 2015. Managing a small team overseeing core components including UX/ development, business strategy & development, marketing and advertising, merchandising, customer services/order fulfilment and logistics. • Doubling online revenue during tenure, increasing website traffic by 20% with 30% increase in conversion rate and 20% increase in average basket value. • Key projects including US market expansion, restructuring shipping and order fulfilment process, introducing new stock management software, developing brand book and online visual guidelines. • Major partnerships, features & events including Burberry, NYT & A Future Made- a 3 year program between The New Craftsmen, The Crafts Council and Arts Council UK showcasing British craftsmenship on an international platform.

• Lead for customer acquisition through paid online channels (Google, Facebook, Twitter, Bing) growing database by 0.5 million members over 7 geographic locations (UK, IE, FR, DE, FI, AU, DK) during tenure while maintaining strong revenue per member. • Delivering 20% social channel growth within 4th & 1st quarter of 2014/2015, as well as pushing aggressive strategy changes to all digital channels • Pushing innovation through targeting, creative experimentation & A/B testing gaining up to 25% increase in member conversion rates through extensive site testing • Creating daily marketing and campaign reports through Excel, and using this data to optimise campaigns

•Growing, and expanding social media presence (Weibo, Twitter, Facebook, Tumblr) on various platforms and time zones (NYC, Tokyo, HK) through coordinating, editing and creating digital content • Processing and usage of analytic software for various social platforms to develop long term digital strategy, • Organic and Paid search, SEO creation and maintenance and Adword campaign research • Editorial assistance and website content management

• Developing brand strategies and creative pitches for global clients including Mastercard, Sharwood’s, L’oreal and Sony • Competitor and consumer research • Creating Pitch Theatre and Strategic Territories • Image editing and manipulation • Production assistance • Ad-hoc daily tasks