I have been working in the world of retail and luxury for more than 15 years with Visual Merchandising as my guiding principle. Within different brands, international Houses such as HUGO BOSS, JM WESTON or DELVAUX, I strengthen the image, the customer experience in retail. I create, develop and implement product presentation concepts. My role is to develop and deploy a global VM strategy that I implement in physical stores and digital.

Collaborating with several internal functions as well as with external service providers on projects with very high global visibility reveals my ability to manage international cross-functional projects. In particular, I managed all the VM actions concerning the renovation and the worldwide launch of the new HUGO BOSS concept store on its flagship Champs Élysées Paris. Managing teams of 4 to 8 creative, graphic and operational people allows me to build, adapt and deploy in an optimal way the artistic and commercial strategy of a House.

I have worked on brands whose identity and age were very different. I have developed Visual Merchandising concepts on 3 linear meters in Duty Free as well as on 2000m² surfaces for some flagships stores. I am proud to have contributed to the launch of the e-commerce site of the Delvaux House whose creation goes back to 1829. Until then, it had never been expressed in any other way than in stores.

I exercise my skills both within the subsidiaries of these global Houses and in their international headquarters. I develop projects in close collaboration with the subsidiaries of these companies in Asia, Europe and America. They gave me the opportunity to adapt the global Visual Merchandising strategy to local issues.