Hervé Lavenant



Hervé Lavenant

Head of Visual Merchandising /Global Head of Visual Merchandising

Current Location

Paris, France

Hervé is available for work

I have been working in the world of retail and luxury for more than 15 years with Visual Merchandising as my guiding principle. Within different brands, international Houses such as HUGO BOSS, JM WESTON or DELVAUX, I strengthen the image, the customer experience in retail. I create, develop and implement product presentation concepts. My role is to develop and deploy a global VM strategy that I implement in physical stores and digital.

Collaborating with several internal functions as well as with external service providers on projects with very high global visibility reveals my ability to manage international cross-functional projects. In particular, I managed all the VM actions concerning the renovation and the worldwide launch of the new HUGO BOSS concept store on its flagship Champs Élysées Paris. Managing teams of 4 to 8 creative, graphic and operational people allows me to build, adapt and deploy in an optimal way the artistic and commercial strategy of a House.

I have worked on brands whose identity and age were very different. I have developed Visual Merchandising concepts on 3 linear meters in Duty Free as well as on 2000m² surfaces for some flagships stores. I am proud to have contributed to the launch of the e-commerce site of the Delvaux House whose creation goes back to 1829. Until then, it had never been expressed in any other way than in stores.

I exercise my skills both within the subsidiaries of these global Houses and in their international headquarters. I develop projects in close collaboration with the subsidiaries of these companies in Asia, Europe and America. They gave me the opportunity to adapt the global Visual Merchandising strategy to local issues.

  • Brands Hervé has worked with
    • Delvaux-Leather Goods
    • J.M. Weston-Shoes and Accessories
    • Hugo Boss-Fashion, Accessories
    • Hugo Boss France
    • Marithe&francois Girbaud, G-Star
    • Ralph Lauren-Marithé François Girbaud-G Star
    • Rtwmen Hermes, Ralph Lauren
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Head of Visual Merchandising

Delvaux-Leather Goods

Jan 2020 - May 2022

My role is to lead a team of 4 collaborators in order to design and deploy the visual identity for the Maison's global network. 53 stores : Europe, APAC, Japon and US. Define and make creative briefs....

Head of Visual Merchandising

J.M. Weston-Shoes and Accessories

Jan 2014 - Jan 2020

My mission is to define and implement the visual merchandising policy for the global network. 39 stores : Europe, China, Japan and US. Creation of the Bible Merchandising. Deployment of the VM strateg...

Head of Visual Merchandising France

Hugo Boss-Fashion, Accessories

Jan 2005 - Jan 2014

My objective is to lead a team of 8 people to adapt and implement HUGO BOSS AG's strategy for the French market. 116 POS retail and 15 POS wholesale. Creation of the VM department : structure, recruit...

Visual Merchandiser

Hugo Boss France

Jul 1998 - Jan 2005

-Collectionpresentationto sales team

Assistant store manager

Marithe&francois Girbaud, G-Star

Jan 1996 - Jan 1998

  • Visual Merchandising


  • Window Displays


  • Team Management


  • Retail


  • English


  • Visual Identity






Institut Français de la Mode

Visual Merchandising continuing education

Visual Merchandising

2009 to 2009


Management training certification


2007 to 2007

G.Pompidou museum

Art History continuing education

Art History

2002 to 2002

University François Rabelais

Bachelor of English,Communication & Media

English Communication & Media

1992 to 1995

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