Sijie Chen

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Open to Opportunities

Sijie Chen

Head of Social Media (Owned / Paid / Earned)

Current Location

Paris, France

Sijie is open to new work opportunities

As Social media communications expert with 10 years experience in the Luxury industry, I am currently in charge of the definition and implementation of Global and Local Social Media strategies for Christian Dior Couture.
I have in-depth knowledge of reinforcing brand desirability, visibility and influence among its audience & customers. As a results oriented person, I strive for performance growing & continuous improvements and share this mindset among my team members.
At the crossroads of Chinese, French and English cultures, my background allows me to understand and achieve international challenges for my employers in a globalized industry.

  • Brands Sijie has worked with
    • Christian Dior Couture
    • Hermès
    • Pernod Ricard
    • CHANEL
  • Sijie's past titles
    • Social Media Director
    • Digital Communications Manager
    • Digital Manager
    • Public Relations Communications Assistant
    • Corporate Communications Assistant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

Head of Social Media

Christian Dior Couture

Jun 2017 - Present

In charge of the definition and implementation of Global and Local Social Media strategies.
Lead of internal coordination (Media, .com, CRM, MKT) and continuous performance improvements, with objectiv...

Digital Activation & Social Media Project Manager

Hermès

Feb 2015 - May 2017

▪ Social Media Strategy
→ Help improve the social media strategy: definition of KPIs & redaction of global social media guidelines
→ Development of local social media strategies (CN & JP): coordinatio...

Junior Digital Manager

Pernod Ricard

Sep 2013 - Feb 2015

▪ Development of Martell’s global new website, coordination with agencies and internal teams (MKT, Com, Legal)
▪ Social Media activation, monitoring and analysis of KPIs, preparation of monthly repor...

Communication and Corporate Press Assistant

CHANEL

Jun 2012 - Jan 2013

▪ Preparation of Culture CHANEL exhibition in Shanghai, from conception to final rendering & post event reports
▪ Help to organize press events, conduct quantitative and qualitative competitors benchm...

Communication and Corporate Press Assistant

CHANEL

Present

• Preparation of Culture CHANEL exhibition in Shanghai, from conception to final rendering & post event reports
• Help to organize press events, conduct quantitative and qualitative competitors bench...

  • Social Media Communications

    (Advanced)

  • Digital Communication Strategy

    (Advanced)

  • Content Creation

    (Intermediate)

  • Social Media Content Creation

    (Advanced)

  • Paid Media Strategy

    (Advanced)

  • Team Management

    (Advanced)

  • Team Development

    (Advanced)

  • Social Media Strategy

    (Advanced)

English

Fluent

French

Fluent

Chinese

Native

ESCP-Europe

Master in Management Grande Ecole (Bac+5)

Marketing

2007 to 2011

Beijing Foreign Studies University (BFSU):

Bachelor of Arts in French Language and Literature

Language and Literature

2007 to 2011

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