Sijie Chen
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As Social media communications expert with 10 years experience in the Luxury industry, I am currently in charge of the definition and implementation of Global and Local Social Media strategies for Christian Dior Couture.
I have in-depth knowledge of reinforcing brand desirability, visibility and influence among its audience & customers. As a results oriented person, I strive for performance growing & continuous improvements and share this mindset among my team members.
At the crossroads of Chinese, French and English cultures, my background allows me to understand and achieve international challenges for my employers in a globalized industry.
- Brands Sijie has worked with
- Christian Dior Couture
- Hermès
- Pernod Ricard
- CHANEL
- Sijie's past titles
- Social Media Director
- Digital Communications Manager
- Digital Manager
- Public Relations Communications Assistant
- Corporate Communications Assistant
Open to relocation
Open to Full-time work
- Permanent Positions
Head of Social Media
Christian Dior Couture
Jun 2017 - Present
In charge of the definition and implementation of Global and Local Social Media strategies.
Lead of internal coordination (Media, .com, CRM, MKT) and continuous performance improvements, with objectiv...
Digital Activation & Social Media Project Manager
Hermès
Feb 2015 - May 2017
▪ Social Media Strategy
→ Help improve the social media strategy: definition of KPIs & redaction of global social media guidelines
→ Development of local social media strategies (CN & JP): coordinatio...
Junior Digital Manager
Pernod Ricard
Sep 2013 - Feb 2015
▪ Development of Martell’s global new website, coordination with agencies and internal teams (MKT, Com, Legal)
▪ Social Media activation, monitoring and analysis of KPIs, preparation of monthly repor...
Communication and Corporate Press Assistant
CHANEL
Jun 2012 - Jan 2013
▪ Preparation of Culture CHANEL exhibition in Shanghai, from conception to final rendering & post event reports
▪ Help to organize press events, conduct quantitative and qualitative competitors benchm...
Communication and Corporate Press Assistant
CHANEL
Present
• Preparation of Culture CHANEL exhibition in Shanghai, from conception to final rendering & post event reports
• Help to organize press events, conduct quantitative and qualitative competitors bench...
Social Media Communications
(Advanced)
Digital Communication Strategy
(Advanced)
Content Creation
(Intermediate)
Social Media Content Creation
(Advanced)
Paid Media Strategy
(Advanced)
Team Management
(Advanced)
Team Development
(Advanced)
Social Media Strategy
(Advanced)
English
Fluent
French
Fluent
Chinese
Native
ESCP-Europe
Master in Management Grande Ecole (Bac+5)
Marketing
2007 to 2011
Beijing Foreign Studies University (BFSU):
Bachelor of Arts in French Language and Literature
Language and Literature
2007 to 2011
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